【正文】 制.(6)、: 我們要挺進(jìn)！!第三篇：安化黑茶簡(jiǎn)介安化黑茶簡(jiǎn)介安化古稱(chēng)梅山，地處湘中偏地，資水中游。境內(nèi)群山起優(yōu)，水秀山青，生態(tài)優(yōu)美。安化自古以產(chǎn)茶名世。北宋熙寧五年（公元1072年）安化建縣時(shí)，“惟茶甲諸州縣”元、明以后，安化“鄉(xiāng)民大半以茶為業(yè)，邑土產(chǎn)推此第一”。明嘉慶三年（1524年）以前，安化茶農(nóng)發(fā)明了黑茶加工技術(shù)，黑茶產(chǎn)銷(xiāo)崛起。明萬(wàn)歷二十三年（1595年），明朝廷將安化黑茶正式定為運(yùn)銷(xiāo)西北的“官茶”。此后數(shù)百年，安化黑茶被西北各兄弟民族視為“生命之茶”，國(guó)際稱(chēng)之“絲綢之路上的神秘之茶”。安化在中國(guó)黑茶史上創(chuàng)造了無(wú)數(shù)奇跡：清代乾隆年間晉商在安化本地開(kāi)發(fā)出芽尖、白毛尖、天尖、貢尖、生尖等黑茶新品；清道光元年（1820年）以前，陜商首創(chuàng)圓柱形的緊壓茶——“百兩茶”；清同治年間（18621874年）晉商“三和公”茶行在“百兩茶”的基礎(chǔ)上，創(chuàng)制“安化千兩茶”，其加工工藝已成“國(guó)家非物質(zhì)文化遺產(chǎn)”。1939年，中國(guó)黑茶理論之父——彭先澤先生在安化試制黑磚茶獲得成功，并創(chuàng)辦湖南省茶業(yè)管理處磚茶廠(chǎng)（湖南省白沙溪茶廠(chǎng)前身），此后在安化誕生了中國(guó)第一片黑磚茶（1940年）、湖南省第一片茯磚茶（1953年）、中國(guó)第一片花磚茶（1958年）。安化黑茶產(chǎn)品系列豐富：有安化千兩茶、黑磚茶、花磚茶、茯磚茶、天尖茶、貢尖茶、生尖茶等產(chǎn)品。安化黑茶的品質(zhì)特征是：外形色澤黑潤(rùn)或黑褐，湯色橙黃或橙紅明亮，香氣純正或帶獨(dú)特松煙香；滋味醇厚或醇和，極耐沖泡。放置在通風(fēng)、干燥、陰涼、無(wú)異味的地方貯存的安化黑茶，在一定期限內(nèi)，其品質(zhì)將進(jìn)一步升華，有越陳品質(zhì)越好的特點(diǎn)。陳年的安化黑茶，湯色更紅亮，滋味更甘醇，雋永的陳香令人陶醉。安化黑茶具有消食解膩、降脂減肥、清熱解毒、利尿解乏、消滯去寒辟，改善便秘，增進(jìn)食欲等保健功能，對(duì)緩解腹脹，止瀉和胃有明顯效果。是現(xiàn)代人崇尚的健康之飲，文明之飲，智慧之飲。Brief Introduction of Anhua Black TeaAnhua , known as Meishan in old days, is located in the remote area of central Hunan Province and the middle reaches of Zishui stretching and verdant hills as well as elegant waters, it has beautiful has been famous for its tea since the ancient the fifth year of Xining in North Song Dynasty(1072AD), when Anhua County was established, “only tea was popular among many states and counties”.After Ming and Qing Dynasty, most natives of Anhua “took producing and selling tea as a profession, as tea was the most noted native product here.”Before the third year of Jiaqing in Ming Dynasty(1524), tea farmers in Anhua invented the black tea processing technology, which led to the rise of producing and selling the twentythird year of Wanli in Ming Dynasty , Anhua Black Tea was formally designated as the “Official Tea”, which could be sold to the northwest of the following hundreds of years, it was considered as “tea of life” by northwestern ethnic minorities and “mysterious tea on Silk Road” by the has created numerous miracles in the history of black tea: During Qianlong years in Qing Dynasty, Shanxi businessmen developed many new kinds of tea such as yajian tea, baimaojian tea, tianjian tea, gongjian tea and shengjian the first year of Daoguang in Qing Dynasty, Shaanxi businessmen invented the cylindrical pressed tea—bailiang the basis of it, sanhegong Teahouse run by Shanxi businessmen createdAnhua qianliang tea, whose processing techniques have bee “national intangible cultural heritage”.In 1939, Mr Peng Xianze, father of black tea theory, succeeded in producing black brick tea in Anhua and founded Brick Tea Factory of Hunan Province Tea Administration(former baishaxi Tea Factory of Hunan Province).After that, the first black brick tea(in 1940), the first Fuzhuan brick tea(in 1953)and the first Huazhuan brick tea(in 1958)were born black tea has products in many series, including Anhua qianliang tea, black brick tea, Huazhuan brick tea, fuzhuan brick tea, tianjian tea, gongjian tea, shengjian tea and features of Anhua black tea are: black or dark brown appearance, orange yellow or orange red tea soup, pure fragrance or unique incense , mellow or mild taste and longlasting brewing in a ventilated, dry and cool place free of peculiar smell for a certain period of time, the quality of Anhua black tea can be some extent, the more aged ,the black tea has redder soup, sweeter taste andintoxicating black tea has many health care functions, namely promoting digestion, keeping fat off, reducing blood pressure, losing weight, clearing heat, expelling the poison, eliminating dampness, relaxing the bowels, improving one’s appetite and also have obvious effect on relieving abdominal distension and diarrhea as well as nourishing one’s black tea is a health drink of civilization and wisdom advocated by modern people.第四篇：安化黑茶安化黑茶安化黑茶歷史悠久，到現(xiàn)在已經(jīng)有2300多年了，2010年時(shí)，安化黑茶到了世界茶博會(huì)，被評(píng)為十大之一。從此，安化黑茶家喻戶(hù)曉。黑茶的種類(lèi)很多有三尖、貢尖、生尖、天尖和花磚、黑磚、青磚、茯磚、花卷等。花卷茶又叫千兩茶。千兩茶長(zhǎng)約5到65米，直徑0、2米，老秤重1000兩。吃時(shí)，就鋸下一小塊，鋸下的一小塊就像個(gè)大圓餅。泡時(shí)，可以煮，煮時(shí)還可加鹽、糖、奶、水果丁等。那吃了黑茶又有什么好處呢？讓我來(lái)告訴你吧！黑茶可以提神、消脂肪、抗氧化、延緩衰老、延年益壽；抗癌、抗突變；改善糖類(lèi)代謝、降血糖、防治糖尿病等保健。你們聽(tīng)了，肯定很想喝黑茶吧！想喝就到我家做客吧！我肯定會(huì)給你泡黑茶的。第五篇：安化黑茶培訓(xùn)資料白沙溪黑茶產(chǎn)品銷(xiāo)售指導(dǎo)廠(chǎng)家對(duì)經(jīng)銷(xiāo)商進(jìn)貨的指導(dǎo):根據(jù)目前白沙溪黑茶產(chǎn)品中的規(guī)格口感價(jià)位適用群體進(jìn)行指導(dǎo)進(jìn)購(gòu).(產(chǎn)品適應(yīng)的不同消費(fèi)群)根據(jù)目前不同市場(chǎng)對(duì)白沙溪黑茶產(chǎn)品系列的需求進(jìn)行指導(dǎo)進(jìn)購(gòu).(區(qū)域消費(fèi)群需求的產(chǎn)品)經(jīng)銷(xiāo)商具體產(chǎn)品銷(xiāo)售的指導(dǎo):面對(duì)初試黑茶的消費(fèi)者可推介部分常規(guī)產(chǎn)品(天茯250g天尖300g茯磚)新品(53015311直泡系列 御品茯磚).面對(duì)口感重的消費(fèi)者可推介黑花磚千兩天茯。面對(duì)做禮品茶贈(zèng)送的客戶(hù)可推介部分常規(guī)產(chǎn)品(天茯3000g茯磚千兩餅百兩精黑條)、面對(duì)旅游景點(diǎn)可推介包裝精美體積小,便于攜帶的產(chǎn)品,如新(53015311御品茯磚特制茯磚直泡茶系列)、白沙溪銷(xiāo)售網(wǎng)絡(luò)遍布全國(guó)各地,零售價(jià)透明度高,產(chǎn)品標(biāo)價(jià)盡量請(qǐng)按公司指導(dǎo)價(jià)執(zhí)行, 針對(duì)特殊的場(chǎng)所銷(xiāo)售價(jià)格,A類(lèi)指導(dǎo)（銷(xiāo)售渠道適應(yīng)的產(chǎn)品）：常規(guī)產(chǎn)品，即每年都會(huì)面市的傳統(tǒng)型產(chǎn)品，目前包括：2000g黑磚、2000g花磚、1000g花磚、3000g茯磚、2000g西北茯磚、800g西北茯磚、1000g天茯（07年5月份開(kāi)發(fā)）、千兩、五百兩、百兩、千兩餅、十兩、2500g天尖、2000g天尖、250g天尖、50g天尖、貢尖、生尖。禮品組合茶，即由幾個(gè)單品組成的禮盒茶（有的為限量發(fā)行），目前包括精品黑條磚、盛世飄香、輝澤華夏、神農(nóng)至尊、69+1禮品茶（限量）、歷程禮品茶（限量）、精品5301芽尖茶、70周年工藝品。新品，即我司2009年以來(lái)在原有產(chǎn)品基礎(chǔ)上從原料、加工工藝、規(guī)格、口感、包裝上進(jìn)行改良而成的產(chǎn)品，目前包括：直泡磚茶（黑、花、茯磚切成坨狀，各兩小盒）、直泡天尖（8小盒）、直泡千兩（坨狀，8小盒）、1953特制茯磚（338g）、御品茯磚（318g）1000g天茯磚升級(jí)產(chǎn)品、5301芽尖、5311珠茶、直泡黑磚（坨狀、450g）、散裝黑磚（磚已破碎，450g）、400g黑磚、400g袋泡茯磚、300g茯磚、200g皇室貢品天尖。面對(duì)單位辦公用茶可推介部分常規(guī)產(chǎn)品（1000g天茯、2000g天尖、50g天尖）新品（直泡天尖、1953特制茯磚（338g）、御品茯磚（318g）、5301芽尖、5311珠茶、200g皇室貢品天尖）這些產(chǎn)品規(guī)格小，且新茶入口爽滑、口感醇和、微量澀、回甘較快，達(dá)到飲后口齒留香—松香、茯磚還有菌香，價(jià)格相對(duì)與平時(shí)辦公用茶中的綠茶或鐵觀(guān)音要實(shí)惠得多，大部分產(chǎn)品平均保持在100元/斤以下，5301芽尖、5311珠茶、200g皇室貢品天尖稍高些。面對(duì)單位發(fā)禮品可推薦1000g天茯、200g皇室貢品天尖、750g禮盒千兩餅、直泡茶系列2盒搭配。這些產(chǎn)品性?xún)r(jià)比高，也方便家庭飲用。面對(duì)單位業(yè)務(wù)茶可推薦常規(guī)產(chǎn)品（1000g天茯、百兩、750g禮盒千兩餅）/ 禮品組合茶（盛世飄香、神農(nóng)至尊、69+1禮品茶（限量）、歷程禮品茶（限量）、精品5301芽尖茶）/新品（御品茯磚（318g）、5301芽尖、5311珠茶、200g皇室貢品天尖）。面對(duì)初試黑茶的群體可推薦部分常規(guī)產(chǎn)品(天茯、200g皇室貢品天尖、3000g茯磚、貢尖、338g茯磚)新品(53015311直泡系列御品茯磚).面對(duì)茶齡長(zhǎng)的客戶(hù)可推薦黑花磚千兩天茯天尖。面對(duì)做禮品茶贈(zèng)送的客戶(hù)可推薦部分常規(guī)產(chǎn)品(天茯3000g茯磚千兩餅百兩精黑條)禮品組合茶。面對(duì)旅游景點(diǎn)可推薦包裝精美體積小,便于攜帶的產(chǎn)品,如新品(53015311御品茯磚特制茯磚直泡茶系列)和部分常規(guī)產(chǎn)品（1000g天茯、百兩、十兩）。面對(duì)收藏家可重點(diǎn)推薦黑花磚千兩五百兩3000g茯磚部分第一批面世的新品。黑、花磚陳化速度相對(duì)其他產(chǎn)品要緩慢些，同時(shí)便于存放。千兩茶為安化黑茶之拳頭產(chǎn)品，影響力最大，而白沙溪又是生產(chǎn)千兩茶的最權(quán)威廠(chǎng)家，經(jīng)濟(jì)前景好。面對(duì)酒店客房可推薦直泡天尖茶、53015311。這三款茶都是散茶，以小盒為單位，品型完整（一級(jí)與特級(jí)原料），容易泡開(kāi)，口感即能代表安化黑茶特有的松香味，又能適合常飲綠茶、烏龍茶、普洱、六堡的人群接受。面對(duì)餐飲場(chǎng)所泡飲茶可推薦西北茯磚大簍貢生尖。按一般餐飲場(chǎng)所泡飲茶價(jià)格在15元以下，而這幾款批價(jià)接近。1白沙溪銷(xiāo)售網(wǎng)絡(luò)遍布全國(guó)各地,零售價(jià)透明度高,產(chǎn)品標(biāo)價(jià)盡量請(qǐng)按公司指導(dǎo)價(jià)執(zhí)行, 不要與消費(fèi)者做一棒子買(mǎi)賣(mài)。針對(duì)特殊的場(chǎng)所銷(xiāo)售價(jià)格,、銷(xiāo)售過(guò)程中,（產(chǎn)品適應(yīng)的用途）：快捷消費(fèi)品——300g茯磚、1953特制茯磚、御品茯磚、天茯茶、直泡系列、530531250g天尖、50g天尖、和茶系列、2Kg天尖、黑磚茶（直泡型、散裝型）禮品——禮盒千兩