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生轉(zhuǎn)化,不添加其他任何的成分,茶為原味茶,喝得放心,喝出健康,:21世紀人類健康之飲都市人的長壽茶,美容茶,瘦身茶呢?因為安化黑茶包孕著博大精深的湖湘文化,不要看黑茶粗老,以為這個東西不值錢,但是黑茶在邊區(qū)上千年,他們綠茶紅茶都不要,就是要黑茶,這個里面有原因的,黑茶對人體有特殊的保健作用,尤其是減油膩降三高安神改善便秘調(diào)理體型,.具體哪些人群急需飲用安化黑茶呢?結(jié)合相關(guān)茶學醫(yī)學專家的臨床驗證,廣大消費者飲用后的反饋,對以下幾類人群急需飲用安化黑茶來找到健康做探討:,腸胃缺乏正常地糯動,容易導致便秘,而長期飲用安化黑茶,能夠起到預防和改善便秘的保健功效。愛美之心,人兼有之,攀比之心,不可避免。品飲安化黑茶,享受健康的味道!白沙溪黑茶實戰(zhàn)行銷培訓部分內(nèi)容分享白沙溪營銷模式分析“白沙溪”品牌?? 1939年,黑茶理論之父留學日本九州大學的農(nóng)學博士彭先澤先生回國進行壓制黑磚茶試驗,是年即或成功。白沙溪茶廠71年的成功發(fā)展歷程見證的不僅是品牌形象的確立,做為專業(yè)安化黑茶領(lǐng)域的第一品牌,白沙溪企業(yè)以形成茶葉種植、栽培、加工生產(chǎn)、品牌運營為一體的產(chǎn)業(yè)鏈條,白沙溪黑茶特約經(jīng)營體系將為合作商提供營銷、培訓、物流、媒介推廣等多方面的綜合支持。微觀環(huán)境(1)、白沙溪70余載的輝煌磨練,得天獨厚的地理環(huán)境優(yōu)勢與硬件優(yōu)勢.(2)、管理層理念的與時俱進,大膽地開拓精神,注重了品牌文化的打造,適銷對路的產(chǎn)品研發(fā), 營銷管理模式的形成,政界公關(guān)活動的開展.(3)、白沙溪內(nèi)部員工的團結(jié),對企業(yè)的熱愛,對企業(yè)的忠誠,扎實的工作.(4)、營銷團隊的吃苦,亮劍,實干精神.(5)、白沙溪營銷模式發(fā)展方向團隊化管理 連鎖化經(jīng)營 多元化市場定位經(jīng)營商分析我們與經(jīng)銷商是一支凝聚著白沙溪奮發(fā)向上精神的團隊,要像親兄親妹一樣的親切,更要像伙伴一樣地攜手奮進,對待市場競爭,不分你我,只要團結(jié),是形成不了白沙溪人的精神(樸實,誠信,熱心),也形成不了白沙溪品牌文化(黑茶之源實質(zhì)),、目前白沙溪經(jīng)營商類型分為:茶葉經(jīng)營商 專職人員 其他行業(yè)商人白沙溪經(jīng)營商中湖南人(包括女婿)所占比例:80%:,他們之所以做白沙溪黑茶是因為做家鄉(xiāng)的產(chǎn)品,感覺到很親切,、經(jīng)營商做白沙溪黑茶的動機:(1)、愿意接受安化黑茶文化的熏陶與白沙溪品牌文化的洗禮,當事業(yè)在做, 占60%,他們都會成功或已經(jīng)成功.(2)、做白沙溪黑茶,只是跟風,當作一種投資,靠形式銷售,占 20%.(3)、做白沙溪黑茶,與自己經(jīng)營的其他行業(yè)比見錢慢,所以不會全心投入推廣上來,占20%.一個成功的白沙溪經(jīng)營商應具備哪些條件:(1)、首先要認可白沙溪品牌,同時當作自己的事業(yè)在做,而不是盲目地跟風.(2)、針對新市場,要做好”教育營銷”地充分準備,必是彩虹!(3)、擁有一定的人脈資源與市場布局的能力.(4)、注重員工培訓,建立獎勵機制.(5)、自身要加強專業(yè)知識學習,不要做跟風者.(6)、其他安化黑茶廠家現(xiàn)狀(1)、安化黑茶廠家正在由小作坊式模式向企業(yè)化模式轉(zhuǎn)變,懂得在安化黑茶產(chǎn)業(yè)一片大好的宏觀環(huán)境前提下,要建立組織框架,改良設(shè)備,增加技術(shù)研發(fā),走銷售渠道建設(shè)路線.(2)、安化黑茶廠家意識到了品牌的重要性,都想把商標變成品牌,做出企業(yè)文化,讓人認可,走可持續(xù)性發(fā)展路線.(3)、大部分安化黑茶企業(yè)經(jīng)營模式特點(1)、產(chǎn)品研發(fā)上,品牌打造上,銷售渠道上還是效仿同類企業(yè),創(chuàng)新性的企業(yè)還很少。安化在中國黑茶史上創(chuàng)造了無數(shù)奇跡:清代乾隆年間晉商在安化本地開發(fā)出芽尖、白毛尖、天尖、貢尖、生尖等黑茶新品;清道光元年(1820年)以前,陜商首創(chuàng)圓柱形的緊壓茶——“百兩茶”;清同治年間(18621874年)晉商“三和公”茶行在“百兩茶”的基礎(chǔ)上,創(chuàng)制“安化千兩茶”,其加工工藝已成“國家非物質(zhì)文化遺產(chǎn)”。Brief Introduction of Anhua Black TeaAnhua , known as Meishan in old days, is located in the remote area of central Hunan Province and the middle reaches of Zishui stretching and verdant hills as well as elegant waters, it has beautiful has been famous for its tea since the ancient the fifth year of Xining in North Song Dynasty(1072AD), when Anhua County was established, “only tea was popular among many states and counties”.After Ming and Qing Dynasty, most natives of Anhua “took producing and selling tea as a profession, as tea was the most noted native product here.”Before the third year of Jiaqing in Ming Dynasty(1524), tea farmers in Anhua invented the black tea processing technology, which led to the rise of producing and selling the twentythird year of Wanli in Ming Dynasty , Anhua Black Tea was formally designated as the “Official Tea”, which could be sold to the northwest of the following hundreds of years, it was considered as “tea of life” by northwestern ethnic minorities and “mysterious tea on Silk Road” by the has created numerous miracles in the history of black tea: During Qianlong years in Qing Dynasty, Shanxi businessmen developed many new kinds of tea such as yajian tea, baimaojian tea, tianjian tea, gongjian tea and shengjian the first year of Daoguang in Qing Dynasty, Shaanxi businessmen invented the cylindrical pressed tea—bailiang the basis of it, sanhegong Teahouse run by Shanxi businessmen createdAnhua qianliang tea, whose processing techniques have bee “national intangible cultural heritage”.In 1939, Mr Peng Xianze, father of black tea theory, succeeded in producing black brick tea in Anhua and founded Brick Tea Factory of Hunan Province Tea Administration(former baishaxi Tea Factory of Hunan Province).After that, the first black brick tea(in 1940), the first Fuzhuan brick tea(in 1953)and the first Huazhuan brick tea(in 1958)were born black tea has products in many series, including Anhua qianliang tea, black brick tea, Huazhuan brick tea, fuzhuan brick tea, tianjian tea, gongjian tea, shengjian tea and features of Anhua black tea are: black or dark brown appearance, orange yellow or orange red tea soup, pure fragrance or unique incense , mellow or mild taste and longlasting brewing in a ventilated, dry and cool place free of peculiar smell for a certain period of time, the quality of Anhua black tea can be some extent, the more aged ,the black tea has redder soup, sweeter taste andintoxicating black tea has many health care functions, namely promoting digestion, keeping fat off, reducing blood pressure, losing weight, clearing heat, expelling the poison, eliminating dampness, relaxing the bowels, improving one’s appetite and also have obvious effect on relieving abdominal distension and diarrhea as well as nourishing one’s black tea is a health drink of civilization and wisdom advocated by modern people.第五篇:安化黑茶安化黑茶安化黑茶歷史悠久,到現(xiàn)在已經(jīng)有2300多年了,2010年時,安化黑茶到了世界茶博會,被評為十大之一。你們聽了,肯定很想喝黑茶吧!想喝就到我家做客吧!我肯定會給你泡黑茶的。千兩茶長約5到65米,直徑0、2米,老秤重1000兩。放置在通風、干燥、陰涼、無異味的地方貯存的安化黑茶,在一定期限內(nèi),其品質(zhì)將進一步升華,有越陳品質(zhì)越好的特點。北宋熙寧五年(公元1072年)安化建縣時,“惟茶甲諸州縣”元、明以后,安化“鄉(xiāng)民大半以茶為業(yè),邑土產(chǎn)推此第一”。優(yōu)良的售后服務體系:白沙溪加盟體系的營運根本是堅持以客戶為中心,實現(xiàn)雙贏,71年的歷程和7年的市場化操作完善了白沙溪四大服務:產(chǎn)品質(zhì)量跟蹤、推廣與銷售人員跟進、市場信息反饋、專業(yè)培訓。2009年,白沙溪品牌上榜被譽為中國茶業(yè)奧斯卡獎的“金芽獎”,被授予“中國黑茶標志性品牌”稱號。長期飲用安化黑茶,即經(jīng)濟實惠,又