【正文】 wine when their daughter got kind of wine was inherited in Shaoxing and developed to be famous as ”Huadiao jiu“.Another difference exists in the custom of drinking is known to us, China is a big country with 56 nationalities and vast of the nations have its own distinctive wine and custom of drinking , there still exists the mon character: encouraging people to in western countries, no one will encourage you to is up to you to drink or one would associate toasting people with the there exists buying wine culture, that is, today I buy the wine for you in a bar。tomorrow you will buy for culture brings about the difference of ideology of culture that caused great affection on the east and west civilization is embodied in the the west, fete is an important means of worship of housewives and girls gathered in wild mountains to dance and enjoy themselves the whole could municate with any the man was discontented with this, he could not have any tradition was handed a result, women got almost the same status with the man in the worship of wine came along with the mysterious worship of maternity, which rippled in the civilization of the was not the case in at the beginning, the wine was brewed for the daughter of Yu, women were deprived of right of drinking wine by girlsin The Dream of Red Mansion mostly drank fruit liquor, repetitive of wine, was the patent of men, such as Jia status of women was gradually promoted after the spread of western culture during the period of Fourth have the same right of drinking wine in modern Communicative Functions and Drinking Culture Shallow Sip and Cattle DrinkChinese people pay attention to the “shallow sip”.The so called“shallow sip”is to put the glass in one hand and enjoy the fun by singing a song or poem to purse the realm into a little so called little drunk is like nondrunk and nonawake, with a rather wonderful feeling to get high in the Chinese people will take a little drunk while talking with our friends or family and have a good Westerners pay attention to “cattle drink”, the so called “cattle drink” also described as the “drink by”.That is, no matter one battle or one glass, just raise your neck to drink it enjoy the excitement that the wine brings to Masculinity and FeminismChinese wine culture is the doctrine of partial ancient times, “wine” was always used by men as the signboard and mask of their the “wine” of power, things will can be done easier by the power of used wine to test whether troops under his mand were loyal to and beauty seem always to go together。both are men’s tool to release their , with the collapse of the feudalism, women were no longer regarded as men’s , in most case, women are often still at arm’s length speak of western wine culture joined more feminist factors and is relatively western countries, there is not only spirits for men but also cocktails and champagne with a sweet or fruity taste and beautiful color for women to drinking is socially accepted, and fends to be neutral on the Lyricism and EnjoymentChina, the scenic spot of wine culture, the significance of drinking wine is far more than the sensual many occasions, wine is used as a cultural symbol to represent a ritual, a state of and poetry, had the tight relationship from then China, The wine is often used as a munication tool, a medium to express feelings after so called the drinker’s heart is not in the cup but in people and in as to make the plum wine is in order to prove who is the real hero。to drink one more cup of wine is to bid farewell to the friend going feeling and different mood are passed through the the western countries, the purpose of drink is often very simple, to enjoy the wine and course, the red wine in the west also has the function of munication, but it is more of a pursuit of how to enjoy the can be seen that the Western wine culture focus more on the wine itself while we Chinese people seem to pay more attention to the spiritual experience after evaporation or distillation of the habit of tasting wine is to taste with their tongue, while we Chinese people use more of a heart and brain to feel the feeling the wine bring Way to Promote the Intermunication of Wine Culture International Communication ConferenceThe development of world wine culture depends on the intermunication of different this matter, I give several suggestions as following: Firstly, we should launch international munication conference about research of wine present, the research munication between professors and experts in especially French, Germany, and England and so on is and experts exchange their ideas and views about wine and put forward new is an important and direct way to push the developmentof wine , a worldwide organization should be set up to harmonize and guide the deed acted by and nations behave according to the rules the Suitable RulesAs we know, a proverb says without rules we cannot do things it is necessary and important to set the suitable can municate and behave well with the , the rules are not set now, which needs the efforts of the professors and InnovationWine culture can not develop without innovation which is the gist of wine has a long history of brewing wine, which is proud by , we indulge ourselves in the success we have had and depend on the traditional wine culture , crisis is order to keep the booming vitality of wine, obviously, the innovation is what we should do innovate the wine my point of view, we should do as the following: To begin with, the bination of innovation of wine and consumption psychology of people is always is an increasing demand about the safety and sanitation of idea of green consumption occurs to a result, we not only cater to the demand of trend, but also put our feet in the consumer39。s , the bination of innovation and innovation of culture can not。eave the development of big innovation and development of many professions is cause