【導(dǎo)讀】中國最大的管理資源中心。20xx年全國碩士研究生入學統(tǒng)一考試英語模擬試題。lpurchasingpower―thatis,“money”―toanyonewhowantsto. d［C］rendered［D］im. d［C］endured［D］enf. t［C］mit［D］。n［C］elimination［D］restricti. h［C］substitute［D］re. n［C］Representation［D］Separation. s［C］focuses［D］und. n［C］role［D］。e［C］temporary［D］token. t［C］inadequate［D］subse

　　

【正文】 中國最大的管理資源中心 (大量免費資源共享 ) 第 22 頁 共 41 頁 $ billion at the box office. This is a stunning success by any measure, especially as Ms Rowling has long demanded that Harry Potter should not be over mercialised. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca Cola, insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programme even more restrictive. Coke may soon be considered too mass market to carry the brand at all. The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to “Order of the Phoenix”。 nor yet for “Harry Potter and the Prisoner of Azkaban”, the film of the third book, which is due out in June 20xx. Warner agrees that Ms Rowling’s creation is a different sort of mercial property, one with longterm potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio’s global brand manager for Harry Potter. It is vital, she adds, that with more to e, readers of the books are not alienated. “The evidence 中國最大的管理資源中心 (大量免費資源共享 ) 第 23 頁 共 41 頁 from our market research is that enthusiasm for the property by fans is not waning.” 36. When the author says “there will be no escaping Potter mania”, he implies that . ［ A］ Harry Potter’ s appeal for the readers is simply irresistible ［ B］ it is somewhat irrational to be so crazy about the magic boy ［ C］ craze about Harry Potter will not be over in the near future ［ D］ Hogwarts school of magic will be the biggest attraction world over 37. Ms Rowling’s reading in London’s Royal Albert Hall is mentioned to show . ［ A］ publishers are really adventurous in managing the Potter’s business 中國最大的管理資源中心 (大量免費資源共享 ) 第 24 頁 共 41 頁 ［ B］ businesses are actually more credible than media in Potter’ s world ［ C］ the media are promoting Pottermania more actively than Hollywood ［Ｄ］ businesses involved with Potter are moving along in an unusual way 38. The author believes that . ［ A］ Britain’ s Sunday Times rich list is not very convincing as it sounds ［ B］ Time Warner’ s management of licenses is a bit over mercialised ［ C］ other firms may produce goods using Harry Potter images at will ［ D］ what Ms Rowling got in return for her offering to Warner is a real bargain 39. Paragraph 4 intends mainly to show Warner’s . ［ A］ determination to promote Potter 中國最大的管理資源中心 (大量免費資源共享 ) 第 25 頁 共 41 頁 ［ B］ consistence in conducting busines ［ C］ high regard for Ms Rowling’ s request ［ D］ careful restrictions on licensing to CocoCola 40. It can be concluded from the last paragraph that . ［ A］ products of Potter films have brought enormous profits to Warner ［ B］ current Hollywood’ s marketing of Potter may damage its potential ［ C］ readers could get tired of Ms Rowling’ s writings sooner or later ［ D］ Warner will maintain the same strategy with Potter in future Part B Sample 1 Directions: 中國最大的管理資源中心 (大量免費資源共享 ) 第 26 頁 共 41 頁 In the following article, some sentences have been removed. For Questions 4145, choose the most suitable one from the list AG to fit into each of the numbered blank. There are two extra choices, which do not fit in any of the gaps. Mark your answers on ANSWER SHEET 1. (10 points)． Large, multinational corporations may be the panies whose ups and downs seize headlines. (41) Small businesses, defined as those with fewer than 100 workers, now employ 60 percent of the workforce and expected to generate half of all new jobs between now and the year 2,000.(42) Too many of these pioneers, however, will blaze ahead unprepared. Idealists will overestimate the clamor for their products or fail to factor in the petition. (43). Midcareer executives, forced by a takeover or a restructuring to quit the corporation and find another way to support themselves, may save the idea of being their own boss but may fet that entrepreneurs must also. at least for a while, be bookkeepers and receptionists, too.(44) By 1995, more than 60 of those 100 start ups, 77 percent of the panies surveyed were still alive. Most credited their success in large part to having picked a busi 中國最大的管理資源中心 (大量免費資源共享 ) 第 27 頁 共 41 頁 ness they already were fortable in Eighty percent had worked with the same product or service in their last jobs. Thinking through an enterprise before the launch is obviously critical.(45) you must tenderly monitor its pulse, in their zeal, to expand. Small business owners often ignore early warning signs of a stagnant market or of decaying profitability. They hopefully four more and more into the enterprise, preferring not to acknowledge eroding profit margins that means the market for their ingenious service or product has evaporated, or that the