啤酒商務(wù)展示heineken-資料下載頁
2025-03-08 10:31本頁面
【正文】 r breweries ?Other Breweries are being much larger than Heineken’s Brewery ? “In danger of being a tired, reliable, but unexciting brand” ?John A. Quelch SWOT Analysis Opportunity ? Low calorie beer ?Society is pushing for a “healthy” beer ? Russia/Asia ?Population increasing dramatically ?Have greater market share ? Hispanic consumer’s are growing rapidly ?. Industry . Population Growth Financial Information 2023 2023 2023 ROE % % % EPS Interest Ratio Liquid Ratio .90 .95 Solutions ? Need to grow in the . industry ?Increase advertising on Tecate and Dos Equis ?Keep advertising to young beer drinks Hispanic population ?Tap into beers with fewer calories and lower carbohydrates (50% of beer market) ? Sustain global petition ?Keep buying more national breweries globally ?Increase awareness of all national breweries ?Can’t obtain Remendations ? Increase Advertising ?Advertising toward young people ?Spanishlanguage advertising ?National brands ?Increase presence in convenient store ? Vertically Integrate ?Make own Ingredients ?Look into recycled glass ?Supply chain efficiency Remendations (cont.) ? Diversification ?Acquisition or Merger ?Joint Venture ? Push to develop lowcarb/lowcalorie beer ? Develop more dispensers/accessories ?Beer tender, mini keg Presented By: Jin Lin Contact: 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH
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