電子商務(wù)中的搜索引擎-ecommercebusines-資料下載頁(yè)
2025-03-05 10:39本頁(yè)面
【正文】 Foremost a Business ? eBusiness plan = Business plan (+ more) ? Concept, product, market, differentiators, revenue model, sales channels, marketing, management, proforma financials, ... are all needed. 28 eBusiness Also Needs: ? Clear technological edge if in any established eMarket. There are no geographical niches. ? Or, be first mover in a new market Need to establish market size and peration ? Need to address rapid oditization issue What will keep copycats away? Patent? Rapid market dominance? ? How to reach eMarket (. via search engines with methods discussed earlier) – 讓那些 ePeople知道你來了 29 eBusiness Plan considerations (3) ? If brand new business (. eCLIP, ePUB) – Size of eMarket for new product/service – How to reach and educate the market – How to moize product/service quickly（形成收入） – How to play for market dominance ? Technological edge (plexity, patents, …) ? Firstmover dominance or contractual ties 30 eBusiness Plan considerations (4) ? If new instance of old business (. Search) – What is the better mousetrap (how did Google displace Altavista Lycos as premier engine)? – How not to get displaced in turn (patents, …) – How to overe firstmover advantages – How to better moize product/service (. Google’s querytargeted advertisement，競(jìng)價(jià)排名 ) 31 eBusiness Plan Considerations (5) ? 如果是一個(gè)傳統(tǒng)業(yè)務(wù)的 ebranch –對(duì)現(xiàn)有業(yè)務(wù)會(huì)有什么積極的提升 (. 減少書店庫(kù)存安排的開支 ). –按照 epetition的情況定價(jià) –提升品牌的知名度 in clicksandmortar – Moize eadvantage (increased sales via new sales channel, or efficient eservice to traditional products, …) 32 演講完畢，謝謝觀看！
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