adf_市場營銷學雙語課件6ppt13--什么是產(chǎn)品-資料下載頁
2025-03-02 20:27本頁面
【正文】 oyees Greater Service Value Internal Service Quality Health Service Profits and Growth Satisfied and Loyal Customers 服務(wù)質(zhì)量鏈 813 服務(wù)性企業(yè)的營銷戰(zhàn)略 ? Managing Service Differentiation – Develop offer, delivery and image with petitive advantages. ? Managing Service Quality – Empower employees –Bee “Customer obsessed” – Develop high service quality standards – Watch service performance closely ? Managing Service Productivity – Train current or new employees – Increase quantity by decreasing quality – Utilize technology 814 演講完畢，謝謝觀看！
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