4ps產(chǎn)品、價格、促銷、渠道-資料下載頁
2025-02-21 18:03本頁面
【正文】 Consumers pay more attention to fitness than size. ? change is good. ? Eg: Coca Cola once tried to modify the ingredients of coca and son found out it did not work as the pany had expected. They were forced to keep its original formula. ? These case indicates that sometimes, changes are worse than anything else. ? It is costly and may change a brand rather than improve it. Beside, what consumers want is an improved product. ? 4. Nobody can resist a bargain. ? Consumers tend to believe that low price means low quality. When the price of a product decreases, they may be suspicious about the product’s quality. ? So panies need to be very cautious each time they want to make use of discounting to attract potential consumers. ? Brand image is important in the long run. ? love luxury. ? People do prefer luxury in most case, the problem is that they are not willing to or not able to afford it. ? A luxury oriented product is not likely to have a large market potential. ? 6. People buy what’ s good for them. ? 7. The consumer will know our product is better. ? Many products may have similar functions and appearance, so it is hard for a consumer to figure a particular product out from lots of similar modities. ? A marketer must bring the product to consumers via advertising and packaging. 演講完畢，謝謝觀看！
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