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goals ? Remends solutions to business problems ? Analyzes payback, ROI, impact on business ? Integrates valueadded offerings into strategy ? Focuses on product, technology, pany history, etc. ? Describes products, features ? Lineitem pricing ? No controlling strategy ClientCentered ProductCentered Key Content Areas of Winning Proposals ? Strong Business Case: ? Cover letter ? Title page ? Executive summary ? ROI ? Solutions and Substantiation: ? Solution in detail ? Pricing ? Valueadded ponents ? Team members ? Special Data and Appendices – Next steps – References – Success stories – Uniqueness factors Persuasive Structure: Four Steps