【正文】 5 NOKIA39。s ORGANIZATION IS MAINLY PRODUCT FOCUSED WITH A NARROW PRODUCT PORTFOLIO AND COORDINATED SALES AND MARKETING Nokia international Nokia Beijing mobile munication Nokia Dongguan mobile phone Nokia Fujian mobile munication technology Nokia Beijing Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Chongqin tele Marketing Nokia China office Nokia China office Sales Service Manufa cturing Sales and Services Manu facturing RD Service Manufa cturing Sales and Services RD Impleme tation Sales and Services Manufa cturing Sales and Services Nokia Suzhou tele Manufa cturing Sales and Services ? GSM system and equipment ? Mobile handsets ? Mobile handsets ? GSM 900/1800 work services ? Mobile switches ? Wireless applications, solutions and services ? Digital multimedia terminals ? GSM base station ? Cellular work transmission products SAMSUNG010605BJkickoff2 26 FINANCIAL PERFORMANCE 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing SAMSUNG010605BJkickoff2 27 ?Nokia?s sales in China grew 31% and its operating profit grew 26% in 2023, among which, mobile handsets contributed to 59% of the sales and 70% of the profit. ?Mobile handset plays an increasingly important role in Nokia?s product portfolio, as it represents 59% of the sales in 2023 from 54% in 1999. ? Nokia has secured an operating margin of 22% in mobile handsets, the highest margin in the mobile handset industry in China, due to highly efficient operations that keep the cost down to minimum, even though intensive petition has driven the operating margin down from 24% in 1999. KEY MESSAGES FINANCIAL PERFORMANCE SAMSUNG010605BJkickoff2 28 NOKIA SEES 30% GROWTH IN SALES AND OPERATING PROFIT WHERE MOBILE HANDSETS CONTRIBUTE MORE THAN 50% Revenues in China Operating profit in China 1 , 1 1 41 , 5 9 72,052 2,697 2023 Mobile handsets USD millions 262356406 512 1999 2023 31% 26% 1999 Mobile handsets Source: Nokia Press Release, IDC, McKinsey Analysis 靜夜四無鄰，荒居舊業(yè)貧。 2023/3/72023/3/7Tuesday, March 7, 2023 雨中黃葉樹，燈下白頭人。 2023/3/72023/3/72023/3/73/7/2023 12:10:20 AM 1以我獨沈久，愧君相見頻。 2023/3/72023/3/72023/3/7Mar237Mar23 1故人江海別，幾度隔山川。 2023/3/72023/3/72023/3/7Tuesday, March 7, 2023 1乍見翻疑夢，相悲各問年。 2023/3/72023/3/72023/3/72023/3/73/7/2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 2023年 3月 7日星期二 2023/3/72023/3/72023/3/7 1比不了得就不比，得不到的就不要。 2023年 3月 2023/3/72023/3/72023/3/73/7/2023 1行動出成果，工作出財富。 2023/3/72023/3/7March 7, 2023 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 2023/3/72023/3/72023/3/72023/3/7 沒有失敗，只有暫時停止成功！。 2023/3/72023/3/7Tuesday, March 7, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 2023/3/72023/3/72023/3/73/7/2023 12:10:20 AM 1成功就是日復(fù)一日那一點點小小努力的積累。 2023/3/72023/3/72023/3/7Mar237Mar23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 2023/3/72023/3/72023/3/7Tuesday, March 7, 2023 1不知香積寺，數(shù)里入云峰。 2023/3/72023/3/72023/3/72023/3/73/7/2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 7日星期二 2023/3/72023/3/72023/3/7 1楚塞三湘接，荊門九派通。 2023年 3月 2023/3/72023/3/72023/3/73/7/2023 1少年十五二十時，步行奪得胡馬騎。 2023/3/72023/3/7March 7, 2023 1空山新雨后，天氣晚來秋。 2023/3/72023/3/72023/3/72023/3/7 楊柳散和風，青山澹吾慮。 2023/3/72023/3/7Tuesday, March 7, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023/3/72023/3/72023/3/73/7/2023 12:10:20 AM 1越是沒有本領(lǐng)的就越加自命不凡。 2023/3/72023/3/72023/3/7Mar237Mar23 1越是無能的人，越喜歡挑剔別人的錯兒。 2023/3/72023/3/72023/3/7Tuesday, March 7, 2023 1知人者智，自知者明。勝人者有力，自勝者強。 2023/3/72023/3/72023/3/72023/3/73/7/2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 7日星期二 2023/3/72023/3/72023/3/7 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023年 3月 2023/3/72023/3/72023/3/73/7/2023 1業(yè)余生活要有意義，不要越軌。 2023/3/72023/3/7March 7, 2023 1一個人即使已登上頂峰，也仍要自強不息。 2023/3/72023/3/72023/3/72023/3/7 MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感謝您的下載觀看 專家告訴