某咨詢_三星競(jìng)爭(zhēng)對(duì)手分析nokia-資料下載頁(yè)
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【正文】 100% 24 SAMSUNG010605BJkickoff2 NOKIA39。s ORGANIZATION IS MAINLY PRODUCT FOCUSED WITH A NARROW PRODUCT PORTFOLIO AND COORDINATED SALES AND MARKETING Nokia international Nokia Beijing mobile munication Nokia Dongguan mobile phone Nokia Fujian mobile munication technology Nokia Beijing Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Chongqin tele Marketing Nokia China office Nokia China office Sales Service Manufa cturing Sales and Services Manu facturing RD Service Manufa cturing Sales and Services RD Impleme tation Sales and Services Manufa cturing Sales and Services Nokia Suzhou tele Manufa cturing Sales and Services ? GSM system and equipment ? Mobile handsets ? Mobile handsets ? GSM 900/1800 work services ? Mobile switches ? Wireless applications, solutions and services ? Digital multimedia terminals ? GSM base station ? Cellular work transmission products 25 SAMSUNG010605BJkickoff2 FINANCIAL PERFORMANCE 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 26 SAMSUNG010605BJkickoff2 ?Nokia?s sales in China grew 31% and its operating profit grew 26% in 2023, among which, mobile handsets contributed to 59% of the sales and 70% of the profit. ?Mobile handset plays an increasingly important role in Nokia?s product portfolio, as it represents 59% of the sales in 2023 from 54% in 1999. ? Nokia has secured an operating margin of 22% in mobile handsets, the highest margin in the mobile handset industry in China, due to highly efficient operations that keep the cost down to minimum, even though intensive petition has driven the operating margin down from 24% in 1999. KEY MESSAGES FINANCIAL PERFORMANCE 27 SAMSUNG010605BJkickoff2 NOKIA SEES 30% GROWTH IN SALES AND OPERATING PROFIT WHERE MOBILE HANDSETS CONTRIBUTE MORE THAN 50% Revenues in China Operating profit in China 1 , 1 1 41 , 5 9 72,052 2,697 2023 Mobile handsets USD millions 262356406 512 1999 2023 31% 26% 1999 Mobile handsets Source: Nokia Press Release, IDC, McKinsey Analysis 28 SAMSUNG010605BJkickoff2 靜夜四無(wú)鄰，荒居舊業(yè)貧。 , February 14, 2023 雨中黃葉樹，燈下白頭人。 19:21:0719:21:0719:212/14/2023 7:21:07 PM 1以我獨(dú)沈久，愧君相見頻。 :21:0719:21Feb2314Feb23 1故人江海別，幾度隔山川。 19:21:0719:21:0719:21Tuesday, February 14, 2023 1乍見翻疑夢(mèng)，相悲各問(wèn)年。 :21:0719:21:07February 14, 2023 1他鄉(xiāng)生白發(fā)，舊國(guó)見青山。 2023年 2月 14日星期二 下午 7時(shí) 21分 7秒 19:21: 1比不了得就不比，得不到的就不要。 2023年 2月 下午 7時(shí) 21分 :21February 14, 2023 1行動(dòng)出成果，工作出財(cái)富。 2023年 2月 14日星期二 7時(shí) 21分 7秒 19:21:0714 February 2023 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 下午 7時(shí) 21分 7秒 下午 7時(shí) 21分 19:21: 沒(méi)有失敗，只有暫時(shí)停止成功！。 , February 14, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。 19:21:0719:21:0719:212/14/2023 7:21:07 PM 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 :21:0719:21Feb2314Feb23 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。 19:21:0719:21:0719:21Tuesday, February 14, 2023 1不知香積寺，數(shù)里入云峰。 :21:0719:21:07February 14, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 14日星期二 下午 7時(shí) 21分 7秒 19:21: 1楚塞三湘接，荊門九派通。 2023年 2月 下午 7時(shí) 21分 :21February 14, 2023 1少年十五二十時(shí)，步行奪得胡馬騎。 2023年 2月 14日星期二 7時(shí) 21分 7秒 19:21:0714 February 2023 1空山新雨后，天氣晚來(lái)秋。 下午 7時(shí) 21分 7秒 下午 7時(shí) 21分 19:21: 楊柳散和風(fēng)，青山澹吾慮。 , February 14, 2023 閱讀一切好書如同和過(guò)去最杰出的人談話。 19:21:0719:21:0719:212/14/2023 7:21:07 PM 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 :21:0719:21Feb2314Feb23 1越是無(wú)能的人，越喜歡挑剔別人的錯(cuò)兒。 19:21:0719:21:0719:21Tuesday, February 14, 2023 1知人者智，自知者明。勝人者有力，自勝者強(qiáng)。 :21:0719:21:07February 14, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 14日星期二 下午 7時(shí) 21分 7秒 19:21: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過(guò)于提升自我。 2023年 2月 下午 7時(shí) 21分 :21February 14, 2023 1業(yè)余生活要有意義，不要越軌。 2023年 2月 14日星期二 7時(shí) 21分 7秒 19:21:0714 February 2023 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。 下午 7時(shí) 21分 7秒 下午 7時(shí) 21分 19:21: MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感謝您的下載觀看 專家告訴
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