普華文化-資料下載頁
2025-01-25 10:08本頁面
【正文】 Pitfalls ? Nonintrusive ? No special activity required ? Doesn39。t create expectations ? A view of reality ? Customised to needs ? Assesses only a point in time ? Doesn39。t do anything to change the anisation ? Not robust ? Subject to prejudices of observer ? Unfocused Overview of Qualitative Analysis Three keys for gathering qualitative information Accuracy through carefully structuring activities to gather parable information from multiple sources Process of gathering information in itself is an intervention Done with intent to provide feedback – Focus Groups – Repertory Grid – Critical Incident Analysis – Structured Interviews – Hotline Examples Definition: Checklist for Qualitative Analysis 8. Organise data focus group/interview discussion guides and clear purpose 2. Select participants 4. Clear participation with supervisors 5. Invite participants 6. Conduct interviews/focus groups 7. Analyse data/form hypotheses Main Steps for Qualitative Analysis 3. Determine data packaging and distribution 9. Plan actions Benefits and Pitfalls of Qualitative Analysis ?Assess over a period of time ?It is an intervention ?Helps to manage stakeholders ?Rich and focused ?Specific to this client ?Their language ?Creates ownership and understanding through involvement ?Airs issues ?PR value ?Facilitator can influence outes ?Requires sizeable amounts of people39。s time ?Difficult to analyse when involved in process ?May not be prehensive (could focus on today39。s preoccupation) ?Output may be indigestible ?Can gather too much data and raise expectations Benefits Pitfalls Overview of Quantitative Analysis Overview of quantitative analysis ? PWc’s ACT survey ? Repertory Grid ? Harrison and Stokes Culture Gap Survey Pfeiffer and Co, UK ? Kilman Saxton Culture Gap Survey Xi and Organisational Design Consultants ? Organisational Culture Inventory Human Synergistics Verax Examples Goal is accurate, reliable, statistically valid information Making soft side of culture change hard Galvanising support of diverse groups for change Data gathering is an intervention itself Done with intent to provide feedback M5: Checklist for Quantitative Analysis (if large group) followup focus groups Overview of quantitative analysis population survey data interpretation model demographic questions regarding employees on Communications Survey distribution/use Results initial focus groups and collect responses results survey to Change Plan Definition: Benefits and Pitfalls of Quantitative Analysis ?Assess over a period of time ?Apparently objective ?Cheap and prehensive ?Requires prethinking about what you are looking for ?Involves many people ?Rapid analysis ?Opportunity to norm ?Benchmarks subcultures ?Easy to repeat (measuring) ?May not measure culture a) at all or b) in the ways you want ?Can be manipulated ?Creates expectation of rapid, indepth feedback ?Production/management issues can distract you from the diagnosis ?Can be hard to plete Benefits Pitfalls
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