【正文】 Topic discussion(參見(jiàn)國(guó)家雙語(yǔ)示范課程 《 旅游學(xué)概論 》 網(wǎng)站： “ 網(wǎng)絡(luò)課堂 ) 1. Why do you think people are important in tourism marketing? Undoubtedly people are the most important element of any service or experience. Services tend to be produced and consumed at the same moment. Therefore, here people involve not only the providers of services but also consumers who enjoy the services together. These consumers may be selected and anized or may happen to e at the same time. Anyone who takes part in the experience expects to enjoy it happily. But their expectations would be spoiled by the bad behavior of any of these people. For example, a good theatre performance may be spoiled by some disruptive audience. Similarly tourists may have a miserable trip due to the bad attitude of the tour guide. For the above reasons, we can see that people are important in tourism marketing. 2. What factors should be taken into account for a successful marketing mix? The successful marketing mix should take the following factors into account. 1) Timing。 2)Brands。 3 Packaging； 4） Pricing；5） Channels of distribution； 6） Product； 7）Image； 8） Advertising； 9） Selling. 3. What is the physical presence of the product? Why is it very important for distributing tourism products? A service tends to be an experience that is consumed at the point where it is purchased and cannot be owned since it quickly perishes. Therefore, it is of vital importance to provide physical evidence so that consumers can make a judgment on the possible services the anization offers if they have no other ways to know about them. There are many examples of physical evidence such as photographs in a holiday brochure from which consumers can have an idea of some aspects of an unseen product, the physical setting in which a service is delivered, or even furnishings, light and color which are influential to the whole atmosphere of the setting. 4. What are the additional ?three Ps?? And why are they regarded as being important? The additional “three Ps” are people, physical evidence and process. 1） People People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment. Therefore, here people involve not only the providers of services but also consumers who enjoy the services together. 2) Physical evidence A service tends to be an experience that is consumed at the point where it is purchased and cannot be owned since it quickly perishes. Therefore, it is of vital importance to provide physical evidence so that consumers can make a judgment on the possible services the anization offers if they have no other ways to know about them. 3) Process Since it is controlled by people, process is an important element closely related to the importance of people. From the angle of the consumer, it can be viewed as an element of the service that sees the consumer experiencing an anization?s offering or something that the consumer participates in at different points in time 謝 謝 :30:5813:3013::30 13:3013:30::30:58 2023年 2月 9日星期四 1時(shí) 30分 58秒 ? 靜夜四無(wú)鄰，荒居舊業(yè)貧。 , February 9, 2023 ? 雨中黃葉樹(shù)，燈下白頭人。 13:30:5813:30:5813:302/9/2023 1:30:58 PM ? 1以我獨(dú)沈久，愧君相見(jiàn)頻。 :30:5813:30Feb239Feb23 ? 1故人江海別，幾度隔山川。 13:30:5813:30:5813:30Thursday, February 9, 2023 ? 1乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。 :30:5813:30:58February 9, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國(guó)見(jiàn)青山。 2023年 2月 9日星期四 下午 1時(shí) 30分 58秒 13:30: ? 1比不了得就不比，得不到的就不要。 。 2023年 2月 下午 1時(shí) 30分 :30February 9, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 2023年 2月 9日星期四 1時(shí) 30分 58秒 13:30:589 February 2023 ? 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 下午 1時(shí) 30分 58秒 下午 1時(shí) 30分 13:30: ? 沒(méi)有失敗，只有暫時(shí)停止成功！。 , February 9, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。 13:30:5813:30:5813:302/9/2023 1:30:58 PM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 :30:5813:30Feb239Feb23 ? 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。 13:30:5813:30:5813:30Thursday, February 9, 2023 ? 1不知香積寺，數(shù)里入云峰。 :30:5813:30:58February 9, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 9日星期四 下午 1時(shí) 30分 58秒 13:30: ? 1楚塞三湘接，荊門(mén)九派通。 。 2023年 2月 下午 1時(shí) 30分 :30February 9, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 2023年 2月 9日星期四 1時(shí) 30分 58秒 13:30:589 February 2023 ? 1空山新雨后，天氣晚來(lái)秋。 下午 1時(shí) 30分 58秒 下午 1時(shí) 30分 13:30: ? 楊柳散和風(fēng)，青山澹吾慮。 , February 9, 2023 ? 閱讀一切好書(shū)如同和過(guò)去最杰出的人談話。 13:30:5813:30:5813:302/9/2023 1:30:58 PM ? 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 :30:5813:30Feb239Feb23 ? 1越是無(wú)能的人，越喜歡挑剔別人的錯(cuò)兒。 13:30:5813:30:5813:30Thursday, February 9, 2023 ? 1知人者智，自知者明。勝人者有力，自勝者強(qiáng)。 :30:5813:30:58February 9, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 9日星期四 下午 1時(shí) 30分 58秒 13:30: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過(guò)于提升自我。 2023年 2月 下午 1時(shí) 30分 :30February 9, 2023 ? 1業(yè)余生活要有意義，不要越軌。 2023年 2月 9日星期四 1時(shí) 30分 58秒 13:30:589 February 2023 ? 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。 下午 1時(shí) 30分 58秒 下午 1時(shí) 30分 13:30: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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