2電子商務運作模式(縮減版本)-資料下載頁
2025-01-12 23:38本頁面
【正文】 Strength in market Strategic direction Points of excellence Culture Worst liabilities Things that could be improved What you do poorly Financial liabilities New markets Upward trends Customers with potential Technology capabilities Competitor Changing environment Changing technologies New laws and regulations SWOT Analysis 2: 216。 By considering all of the issues that it faces, a business unit can formulate strategies that will 216。 make the most of its opportunities by building on its strengths, 216。 avoiding the threats, 216。 pensating for its weaknesses. 216。 In the mid1990s, Dell Computer used a SWOT analysis to create a strong business strategy that has helped it bee a very strong petitor in its industry value chain. Dell SWOT Analysis 3: 216。 strengths ：216。 directly to customers and in designing its puters and other products to reduce manufacturing costs.216。 優(yōu)勢：直銷、定制、低成本。216。 weakness ： 216。 having no relationships with local puter dealers. 216。 弱點：無本地的計算機經銷商網點。216。 threats ： 216。 petitors such as Compaq and IBM.216。 威脅： 面臨競爭者威脅例如 Compaq和 IBM， 質量的更強壯的商標名字和名聲。 Dell SWOT Analysis 4: 216。 Opportunity： 216。 customers knowledgeable about puters ， configurations for them. 216。 Inter as a potential marketing.216。 機會： 用戶計算機要求個性化216。 Dell decided to offer customized puters built to order and sold over the phone, and eventually, over the Inter. Dell39。s Opportunities按單定制并將產品直接銷售到客戶手中 繞過分銷商等傳統(tǒng)價值鏈中的中間環(huán)節(jié)Role of Electronic Commerce216。 Reducing costs 降低交易的成本216。 Improving product quality 改進產品質量216。 Reaching new customers or suppliers 找到新的顧客或供應商2. 4 DELL網站購物體驗[第二章 :討論、思考題、作業(yè) ]216。 SWOT分析法的資料進行自學，同時完成以下兩個內容的分析： （課后自學）216。 （ 1）嘗試用 SWOT分析法分析自己畢業(yè)時面臨的就業(yè)競爭狀況。216。 （ 2）用 SWOT分析法分析你所熟知的兩個呈競爭關系企業(yè)的經營狀況，通過對比對這兩個企業(yè)發(fā)展趨勢做一個判斷。216。 2. DELL的成功給你有什么樣的啟示（ 思考 ）？演講完畢，謝謝觀看！
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