【正文】 11月 5日為比賽日 Nov 5th for the petition?主題：奧迪 A1魅力生活之 “奧迪 A1試駕挑戰(zhàn)賽 ”Theme: Audi A1—A glamorous Life “Audi A1 Test Drive Challenge”?19樓宣傳陣地 Position：拉風(fēng)一派 Cool E?地點(diǎn) Place：杭州蕭山第一世界試駕場(chǎng) Hangzhou Xiaoshan first world field test drive ?活動(dòng)思路 Event Idea：通過 19樓平臺(tái)招募目標(biāo)車主，經(jīng)銷商潛在 A1客戶，開展試駕競(jìng)賽活動(dòng) ,冠軍獎(jiǎng)勵(lì)奧迪 A1一年使用權(quán)； Through the 19th building platform, we will recruit target owners and the dealers’potential A1 clients for the test drive petition. The winner will be awarded oneyear right of using Audi A1活動(dòng)概況 Outline44 *?媒體 20人不參加比賽 20 media workers won’t participate in the petition?杭州四家經(jīng)銷商每家 15人，共 60人 15 people from each of the four dealers, 60 people in total ?要求 Requirment：到經(jīng)銷商展廳看車的消費(fèi)者，并交 1萬元定金的客戶，之后如果沒有購車可退還。開展此措施可以有效促進(jìn)展廳的集客量，預(yù)計(jì)每家經(jīng)銷商集客量超過 500人。 The customers who go to the exhibition halls to see cars and pay 10000 yuan deposit can get their money back if they don’t buy cars later. In this way, it can effectively increase the number of guest in the exhibition halls. It can be estimated that the capacity of guests of each dealer will bypass 500.?共計(jì) 80人。 There are 80 people in total試駕嘉賓組成 Composition of the test drive guests45 *車輛安排： 展示車輛奧迪 A1 2輛， 比賽用車奧迪 A1 4輛 寶馬 MINI 2輛 共計(jì) 8輛 參賽資格： 駕照持有年份在 2年以上 謝絕持有中汽聯(lián)核發(fā)的賽車駕照車手參加 現(xiàn)場(chǎng)上車參賽前需出示駕照 填寫試駕協(xié)議基本要求： 參賽車手上車前必須檢查是否攜帶駕照，無駕照者不得參賽！ 女士參賽不得穿高跟鞋，穿高跟鞋者不得參賽！ 參賽車手在參賽前必須簽署參賽協(xié)議，沒有簽署者不得參賽比賽基本信息 The information of event46 *奧迪 A1與寶馬迷你的對(duì)比參數(shù) 奧迪 A1 MINI 發(fā)動(dòng)機(jī) TFSI 直列 4缸功率 90KW 72KW變速器 Stronic 6檔自動(dòng)Acceleration加速性 相比具有 14%的優(yōu)勢(shì)Consumption油耗 相比減少 21%Torque扭矩 相比 25%的優(yōu)勢(shì)Navigation導(dǎo)航 3D 2D　Start/Stop 有 無Body Size 3954*1740*1416 3723*1683*1407Luggage capacity 270/920 160/680?奧迪 A1和寶馬 MINI的參數(shù)對(duì)比47 *Audi A1 VS BMW MiniParameter Audi A1 MINI Engine TFSI LS4Power 90KW 72KWTransmission Stronic 6AT Automatic Transmission Acceleration 14%↑Consumption 21%↓Torque 25%↑Navigation 3D 2D　Start/Stop √ Body Size 3954*1740*1416 3723*1683*1407Luggage capacity 270/920 160/680Compare with parameter of Audi A1 and BMW Mini 48 *奧迪 A1與寶馬迷你的對(duì)比 Audi A1 VS BMW MiniVS?技術(shù)更先進(jìn)，油耗更低，更加高效和環(huán)保； Advanced technology, lower consumption, more effective and environmental。?動(dòng)力更強(qiáng)勁，加速性能更具有優(yōu)勢(shì)； Stronger power and better acceleration。?內(nèi)飾更加精致，外觀更加動(dòng)感； More delicate interior decoration and more dynamic body design。?尺寸更大，軸距更長，行李箱尺寸更大。 Bigger size, longer wheel base and bigger trunk.49 *試駕活動(dòng)流程 Event Process時(shí)間 Time 事項(xiàng) Contents13:00 簽到 Signin13:0013:15 現(xiàn)場(chǎng)講解 Onsite workshop13:1516:00 分組試駕體驗(yàn) Test drive experience in groups頒獎(jiǎng) Award16:00 比賽結(jié)束、返程 End of the match and return? 活動(dòng)流程安排讓嘉賓能夠更大化的體驗(yàn)車輛。 Arrange the event process to maximize the experience with cars.50 *簽到 Signin? 經(jīng)銷商組織嘉賓集合 ,到達(dá)試駕場(chǎng)地； Dealers lead the customers to arrive at the test drive site。? 客戶現(xiàn)場(chǎng)簽到，核對(duì)駕照，填寫試駕安全協(xié)議； Customers sign in on site, check driver’s licenses, and sign the test drive safety agreement。? 分組，佩戴胸牌，領(lǐng)取活動(dòng)裝備； Customers are grouped, wear badges, and receive related equipment.? 客戶到達(dá)后，可以體驗(yàn) PS5游戲和遙控車游戲，享用茶歇； Customers can experience PS5 games and remote control cars or have tea。51 *試駕現(xiàn)場(chǎng) Test drive52 *? 奧迪生活體驗(yàn)：嘉賓在休閑等待時(shí)，能夠快樂的享受奧迪生活體驗(yàn)； PS3豪華賽車游戲；設(shè)置遙控車游戲，讓客戶在等待時(shí)有更多的精彩體驗(yàn)； Enable customers to enjoy Audi life experience while waiting。 Remote PS3 game and control car games are set for customers to experience while waiting。試駕現(xiàn)場(chǎng) Test drive53 *車輛靜態(tài)展示體驗(yàn) Vehicle display? 在試駕場(chǎng)地內(nèi)安排車輛靜態(tài)展示，同時(shí)安排銷售員進(jìn)行現(xiàn)場(chǎng)的講解，讓消費(fèi)者對(duì)產(chǎn)品有更直觀的理解，重點(diǎn)闡述的產(chǎn)品亮點(diǎn)： Combined with onsite workshop focusing on product highlights, vehicle display is arranged at the test driving site to provide consumers with a visual understanding:? 展示車輛：奧迪 A A4L，可以寶馬迷你進(jìn)行對(duì)比展示體驗(yàn)； Auto show models: Audi A1, A4L, BMW Mini could be used for paring display? 時(shí)尚的車聲外觀設(shè)計(jì)：飽滿的發(fā)動(dòng)機(jī)面罩，弧形的車頂線條，豐富的后車身； Fashion exterior design： wraparound bon, curved roof line, wraparound tailgate；? 個(gè)性化的選擇：個(gè)性化及豐富多彩的內(nèi)外飾組合； Individual select ： Individual, colorful interior design with highest quality；? 信息娛樂系統(tǒng)； MMI system；? 運(yùn)動(dòng)及高效的技術(shù)：運(yùn)動(dòng)方向盤和動(dòng)態(tài)底盤，優(yōu)化的軸荷分配重量更輕，動(dòng)態(tài)的駕駛體驗(yàn)和更高的安全； Sporty and efficient technologies： Sporty steering and dynamic suspension, optimised axle load distribution and low total weight, Dynamic driving experience and high level of safety；? ESP帶電子差速器，運(yùn)動(dòng)懸掛帶電子彎道牽引力控制 ESP； With electronic axledifferential lock: Sports suspension with electronic traction control in bends；? 強(qiáng)勁的 TFSI發(fā)動(dòng)機(jī)， 7速雙離合，更低的油耗和排放； Powerful TFSI engines, S tronic (7speed), Lower fuel con., emissions54 *55 *試駕 workshop講解 Test Drive Workshop ? 教練講解安全坐姿，平常開車安全知識(shí)，及注意事項(xiàng)； The coach explains safety sitting postures, mon driving safety knowledge, and points for attention。? 試駕比賽規(guī)則； Rules for the test drive match。? 場(chǎng)地試駕活動(dòng)中的注意事項(xiàng)； Points for attention during test drive。? 產(chǎn)品技術(shù)講解，講解員結(jié)合視頻、 PPT，針對(duì)試駕車型進(jìn)行產(chǎn)品講解； The instructor explains the models for test drive with videos and PowerPoint Slides。? 結(jié)合試駕項(xiàng)目，介紹本次活動(dòng)的流程、比賽項(xiàng)目、規(guī)則、行車路線等進(jìn)行逐一講解。 The test driving event is related to explain the event process, match events, rules, and driving routes.56 *試駕科目一 Test Driving Subjects ? 設(shè)置綜合賽道 prehensive route ；? 比賽規(guī)則：為計(jì)時(shí)比賽，每位嘉賓有 2次機(jī)會(huì)熟悉賽道和車型，體驗(yàn)在不同彎道中奧迪 A1的優(yōu)勢(shì)，主要體驗(yàn)：蛇形繞樁 Slalom； ESP，大幅度彎道 +低摩擦系數(shù)路面； 連續(xù)不同的彎道；不聽指揮，危險(xiǎn)駕駛， 取消活動(dòng)資格，碰倒一個(gè)樁桶加 3秒； Rules: each guest could learn the motordrome and the models twice, experiencing the better performance of Audi A1 on different curves. The subjects include: Slalom, ESP, large curves + road with a low coefficient of friction, and continuous curves. Guests who ignore the instruction of the coach or drive recklessly will be disqualified. ? 測(cè)試技術(shù)點(diǎn)：體驗(yàn)奧迪 A1的操控性、動(dòng)力性等；運(yùn)動(dòng)方向盤和動(dòng)態(tài)底盤，動(dòng)態(tài)的駕駛體驗(yàn)和更高的安全；ESP帶電子差速器，運(yùn)動(dòng)懸掛帶電子彎道牽引力控制 ESP； Technology points: experiencing the handling and power, sport steering wheel, dynamic chassis, dynamic driving, higher security, ESP with Ediff,