【總結(jié)】Objectives?FactorstoConsiderBeforeGoingGlobal?SelectingForeignMarkets?ForeignMarketEntry?ProductAdaptionforGlobalMarketing?ManagementOrganizationofGlobalActiviti
2025-01-13 08:36
【總結(jié)】?2023PrenticeHallObjectives?IdentifyingCompetitors?EvaluatingCompetitors?CompetitiveIntelligenceSystems?CompetitiveStrategies?Customervs.CompetitorOrientation
2025-01-13 07:45
【總結(jié)】Objectives?SettingthePrice?AdaptingthePrice?InitiatingRespondingtoPriceChangesTypesofCostsTotalCostsSumoftheFixedandVariableCostsforaGivenLevelofPr
2025-01-13 07:52
【總結(jié)】Objectives?ServiceDefinitionsClassifications?HowServicesDifferGoods?ImprovingServiceDifferentiation,Quality,Productivity?ImprovingCustomerSupportServicesCategoriesof
2025-01-13 08:38
【總結(jié)】?2023PrenticeHallObjectives?DevelopingManaginganAdvertisingProgram?DecidingonMediaMeasuringEffectiveness?SalesPromotion?PublicRelations??2023Prentice
【總結(jié)】Objectives?WorkPerformedbyMarketingChannels?Channel-DesignDecisions?Channel-ManagementDecisions?ChannelDynamics?HowaDistributorReducestheNumberofChannelTransact
【總結(jié)】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
2025-01-19 15:44
【總結(jié)】營銷的意義與重要性第1章第1章營銷的意義與重要性本章將帶領各位讀者了解,科特勒如何以獨特的觀點分析和解讀營銷的意義與重要性,讓大家對科特勒的營銷理念有基本的了解。第2章營銷的計劃通過分析與市場調(diào)查等各種方式制定營銷計劃,學習有效的營銷手法。第3章營銷戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學習細分市場、目標市場選擇、市場定位等戰(zhàn)
2025-01-13 08:19
2025-01-13 08:37
【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
2024-10-18 15:18
【總結(jié)】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
2024-10-18 15:17
【總結(jié)】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
2024-10-18 15:34
【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo
【總結(jié)】MARKETINGMANAGEMENT12thedition1DefiningMarketingforthe21stCenturyKotlerKeller1-2ChapterQuestions?Whyismarketingimportant??Whatisthescopeofma
2024-10-18 15:30