kotler05_basic_marketingmanagement課件-資料下載頁
2025-10-09 15:17本頁面
【正文】 ic ? Reactive ? Accountable ? Proactive ? Partnership 518 Reducing Customer Defection ? Define and measure retention rate ? Distinguish causes of customer attrition ? Estimate profit loss associated with loss of customers ? Assess cost to reduce defection rate ? Gather customer feedback 519 Forming Strong Customer Bonds ? Add financial benefits ? Add social benefits ? Add structural ties 520 Database Key Concepts ? Customer database ? Database marketing ? Mailing list ? Business database ? Data warehouse ? Data mining 521 Using the Database ? To identify prospects ? To target offers ? To deepen loyalty ? To reactivate customers ? To avoid mistake
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