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【正文】 ? Value and satisfaction ? Marketing channels ? Supply chain ? Competition ? Marketing environment ? Marketing planning 113 I want it, I need it….. 5 Types of Needs ? Stated needs ? Real needs ? Unstated needs ? Delight needs ? Secret needs 114 Marketing Management Tasks ? Developing marketing strategies ? Capturing marketing insights ? Connecting with customers ? Building strong brands ? Shaping market offerings ? Delivering value ? Communicating value ? Creating longterm growt
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