戰(zhàn)略分析工具與分析方法(英文版)-資料下載頁(yè)
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【正文】 pe S h ir ts P a n ts So ck s0%5%1 0 %1 5 %2 0 %2 5 %3 0 %Market ShareUKU S AGeographic Segmentation Revenue/Profit Over Time Time Dollars Sales Profit CAGR % % Stock Price Indexed Stock Price Time Competitor A Competitor B Industry Average Market Marimekko A B C D E F GMarket ShareP r o d u ct c a te g o r ie sSales = $ 100% Market Growth Market Competitor C Competitor B Time Competitor A Sales CAGR % % % % Cash Flow 1991 1992 1993 1994 1995($ 4 0 )($ 2 0 )$0$20$40$60DollarsNet Cash Flow $ $ Opportunities Strengths Threats Weaknesses SWOT ? ? ? ? ? ? ? ? ? ? ? $ $ $ A B C D EMarket ShareGe o g ra p h ic A re aSales = $ 100% 14 CU7112497ECA 3 C39。s Takeaway Slides Competitors (2) Porter’s 5 Forces Suppliers Potential Entrants Buyers Substitute Products Industry Rivalry Channel Mix Time Percent of Sales Channel III Channel II Channel I Growth/Growth Company Growth Market Growth Losing share Gaining share ROS/RMS RMS (log) ROS Low High Growth/Share Matrix Market Growth Market Share Star Cow Dog ? Low High Low High Management Team Chairman CEO VP VP VP VP Board Composition Name Age Years on Board Occu pation ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ Major Investors Name % Ownership Length of ownership ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ ?_______ 15 CU7112497ECB 3 C39。s Takeaway Slides Capabilities Core Competencies Organizational Structure Business A Business B Business C Business D Core Competencies Make/Buy Analysis Make hammers Package Distribute ?_____ Purchase raw materials ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ 16 CU7112497ECB
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