怎樣從編程入門到軟件高級(jí)人才-資料下載頁(yè)
2024-12-29 23:56本頁(yè)面
【正文】 no longer have value for buyers ? Which factors should be reduced well below the industry’s standard? – Have products been over designed in a race to beat petition? ? Which factors should be raised well above the industry’s standard? – Has the industry forced customers to make promises? ? Which factors should be created that the industry has never offered? – What are the potential new sources of value for buyers? 27 What Makes Good Strategy? ? Ultimately, good strategy is in the eye of the beholder. ? In marketing, there are no rules to follow and no one to hold your hand. There is only the cold hard truth of customers and petition. ? Good strategy is about matching the firm39。s strengths to the available opportunities. ? Blue Ocean Strategy defines good strategy as having these three characteristics: 1. Focus – Good strategy does not diffuse the pany39。s efforts across all key factors of petition (the value curve clearly shows focus in the strategy). 2. Divergence – Good strategy differs from other petitors in the market (the value curve is unique from petitors). 3. Compelling Tagline – Good strategy can be summarized in a clearcut statement that delivers a clear, pelling message to customers. 28 ? Is it possible for an anization to be successful despite having a value curve that is not distinct from the petition? In other words, can an anization be successful by selling a metoo product (a product that offers no pelling differences when pared to the petition)? Explain. Discussion Question 29 ? Developing Marketing Goals – Attainability – Consistency – Comprehensiveness – Intangibility ? Developing Marketing Objectives – Attainability – Continuity – Time Frame – Assignment of Responsibility Developing Marketing Goals and Objectives 30
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