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【正文】 he end of each chapter of the text. Instructors may find plementary and/or contradictory answers acceptable. DETAILED CHAPTER OUTLINEThis section is the core of the Instructor’s Manual. This teaching outline is specifically tied to the actual phrases and definitions used in the textbook. This is a thorough breakdown of the material included in each chapter, including major and minor headings from the textbook. It is remended that the instructor carefully review the Detailed Chapter Outline prior to preparing a chapter lecture. This review will help in coordinating the learning activities that are available with the textbook. Key concepts and definitions have been highlighted by the use of bold printing and bulleted items, representing key points that you might want to stress in your lecture. Periodically, there is a notation to review the key definitions as they occurred. It is the goal of the author that a reading of the detailed chapter outline should provide the instructor with all of the material needed to conduct a petent chapter lecture. SUPPLEMENTARY MATERIALYou may visit the Instructor’s Resource Center Online () for additional intext examples and Marketing Insight and Memo boxes. Teaching notes are also available. This material is provided in order to further enrich your course and offer you additional tools you may use when designing your course.
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