【正文】 pany can consider ________.a. repackaging the product to disguise the country of origin b. cobrandingc. reducing their country of origin mentions in their advertisingd. rebranding the product to disguise the country of origin e. coproduction with a foreign pany that has a better name.Answer: e Page: 687 Level of difficulty: Medium56. Most brands are adapted to some extent to reflect significant differences in ________, ________, petitive forces, and the legal and political environment. a. consumer behavior, brand developmentb. business mission, brand development c. strategy and consumer behavior d. programs and marketing munications e. political and social mores differences Answer: a Page: 677 Level of difficulty: Medium57. Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products。 difference in consumer response to marketingmix elements。 differences in brand and product development and the petitive environment。 and ________. a. differences in marketing institutionsb. differences in language and consumer expectations c. differences in product performance d. differences in management’s reaction to the marketplace e. none of the above Answer: a Page: 678 Level of difficulty: Hard58. Marketers must also adapt sales promotion techniques to different markets. Several European countries have laws preventing or limiting sales promotion tools such as discounts. In Germany, Lands’ End could not advertise its ________. a. woman’s bathing suits b. sale price c. closeout specials d. endoftheseason salee. moneyback guarantee Answer: e Page: 683 Level of difficulty: Hard 59. Companies can manage their international marketing activities in three ways. These include, through export departments, international divisions, ________. a. or a global organization b. or from a fixed corporate headquarters c. or through a strong marketing department in the “host” country d. and through local marketing efforts e. none of the above Answer: a Page: 688 Level of difficulty: Medium60. Bartlett and Ghoshal have identified three organizational strategies for international firms. These are: (1) a global strategy treats the world as a single market。 (2) a multinational strategy treats the world as a portfolio of national opportunities。 and (3) ________. a. a local strategy standardizes all of the local elementsb. the marketing strategy identifies those elements assigned to a country and uses those elements plus corporate’s contribution in the marketing plan c. a “glocal” strategy standardizes certain core elements and localizes other elements d. assumes that there are no “l(fā)ocal” or multinational differences in formulating the marketing mix e. none of the above Answer: c Pages: 689–690 Level of difficulty: Hard True/False 61. A global industry is an industry in which the strategic positions of petitors in major geographic or national markets are fundamentally affected by their overall global positions. Answer: True Page: 668 Level of difficulty: Easy62. A global firm is a firm that operates in more than one country and captures Ramp。D, production, logistical, marketing, and financial advantages in its costs and reputation. Answer: True Page: 668 Level of difficulty: Easy 63. A pany needs to be large to sell globally. Answer: False Page: 669 Level of difficulty: Easy 64. Major decisions to enter the international marketplace and to conduct international marketing does not include deciding on how to enter the market. Answer: False Page: 669 Level of difficulty: Medium65. Most panies would prefer to enter the international market place because their national markets are too small for continued growth.Answer: False Page: 669 Level of difficulty: Hard66. The internationalization process has six stages. The first stage is moving the pany from no regular exports to regular export activities. Answer: False Page: 670 Level of difficulty: Hard67. The developed nations and the prosperous parts of developing nations account for 85 percent of the world’s population. Answer: False Page: 671 Level of difficulty: Medium68. Business can be “as usual” when selling in developing markets as consumers are “consumers” around the world. Answer: False Page: 671 Level of difficulty: Medium69. Smaller packaging and lower sales prices are often critical in markets where ines are limited. Answer: True Page: 671 Level of difficulty: Medium70. Country attractiveness is influenced by product, geography, ine, and populations, political climate, and other factors. Answer: True Page: 671 Level of difficulty: Medium 71. A “waterfall” approach to entering foreign markets is described as entering countries gradually and sequentially. Answer: True Page: 671 Level of difficulty: Medium72. A “sprinkler” approach to entering foreign markets is described as entering many countries simultaneously within a limited period of time. Answer: True Page: 671 Level of difficulty: Medium73. Some firms are “born global” meaning that they sell and market to the world right from the outset. Answer: True Page: 671 Level of difficulty: Medium74. We have seen a decline in the scope of and number of international trading agreements such as the European Union. Answer: False Page: 673 Level of difficulty: Medium75. NAFTA established a free trade zone among the United States, Mexico, and Canada.Answer: True Page: 673 Level of difficulty: Easy 76. MERCOSUL links Brazil, Argentina, Paraguay, and Uruguay in a free trade area. Answer: True Page: 673 Level of difficulty: Easy77. Occasional exporting is a passive level of involvement in which the pany exports from time to time on its own initiative or in response to unsolicited orders from abroad. Answer: True Page: