調查報告email營銷戰(zhàn)略-資料下載頁
2025-08-04 05:51本頁面
【正文】 d promotion?Yes 41%No 59% . On average, how much do you charge for sponsored information? (please convert the price to per thousand subscribers)Less than US$5 18%US$5US$10 24%US$11US$157% US$16US$2018%More than US$20 34%. What is the average response rate when you promote your own products/services via your newsletter(s)?Less than %18% %16%12% 19%25%17%510% 14% 1020% 10%More than 20% 6%. What is the average response rate to your newsletter sponsors39。 promotion?Less than %19%%18% 12% 23% 25%23%510% 12%1020% 5% More than 20% 0%. How difficult is it to find sponsors for your newsletter? Very difficult26% 29% 21% 14% Very easy11%he value of an mailing list is from its audience. It is a very targeted audience. It is interesting to see that in general it is more effective to carry your own information than carry others.9. Unsolicited sUnsolicited s are attractive because it costs much less. But at the same time people are scared by it because it may bring unexpected consequences to a web business. Please read the numbers below with caution. The statistics is based on a relatively smaller sample size (about 56 observations).. Have you used unsolicited s to promote your products/services? Yes 24%No 76% . If you have used unsolicited promotion, what is the positive response rate of such unsolicited promotion?Less than %29% %19% 12% 9%25%22%510% 10%More than 1012%. If you have used unsolicited promotion, what is the flamed response rate of such unsolicited promotion?Less than %48%%15% 12% 19%25%9%510% 6% More than 104%. If you have used unsolicited promotion, have you ever suffered any loss by sending unsolicited s? Yes 22% No 78% . If you have used unsolicited promotion, do you remend such unsolicited promotion to other web marketers?Yes 28%No 72%10. Key drivers to success To develop an effective strategy, we need to understand what the key drivers are to the success of an mailing list. Using the Key Driver Analysis technique, we have identified the relative importance of the factors that may influence the success of an mailing list. All together, these factors contribute about 50% to the success of an mailing list.1. The contents in my newsletter are unique. 2% 2. I honestly follow the opin and opout policies. 1%3. My newsletter meets readers39。 needs. 18% 4. I spend a lot of time in editing my newsletter. 5% 5. My newsletter is published frequently. 34% 6. I keep promoting my newsletter. 11%7. I have good munications with my newsletter subscribers. 28%8. My newsletter has enough space for readers to discuss relevant issues. 2% The result from Key Driver Analysis shows that to publish frequently, to municate with the readers and to meet their needs are the key to success.32 / 32
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