【正文】 ual corporation ?BPR ?CRM ?Business Alliance ?Reducing cycle time and time to market ?Empowerment of employees and collaborative work ?Knowledge management ?Mass customization ?Customerfocused approach School of Management, HUST 63 Impact of EC: Everything Will Be Changed ?Product promotion ?New sales channels ?Direct savings ?Timetomarket (reduced cycle time) ?Customer service ?Brand or corporate image ?Improving Direct Marketing School of Management, HUST 64 ?Transforming Organizations Work will change Technology learning Organizational learning ?Redefining Organization New product capabilities New business models Impact of EC: Other Changes in the Workplace School of Management, HUST 65 ?Impacts on Manufacturing Pull processing, mass customization, shorter cycle time, integration (ERP), electronic bidding and procurement ?Impacts on Finance and Accounting Electronic payment systems, electronic cash, automating back office, home banking, electronic stock trading ?Human Resource Management Electronic recruiting, training, distance learning Other Changes in the Workplace (cont.) School of Management, HUST 66 Value Chains in Electronic Commerce ?How business use value chain and SWOT analysis to identify electronic merce opportunities? ? What the primary activities and support activities are? School of Management, HUST 67 ? Value chain A way of anizing the activities that each strategic business unit undertakes ? Primary activities Identify customers Design Purchase materials and supplies Manufacture product create service Market and sell Deliver Provide aftersale service and support School of Management, HUST 68 Figure Value chain for a strategic business unit School of Management, HUST 69 SWOT Analysis ? Strengths ? Weaknesses ? Opportunities ? Threats School of Management, HUST 70 S Strengths W Weaknesses O Opportunities T Threats Describe Dell Corp. ?SWOT Analyse School of Management, HUST 71 ?Is EC real? ?How to evaluate the magnitude of the business pressures? ?What should be my pany?s strategy towards EC? ?What is the best way to learn about EC? Management Issues ? Inc. is the nation39。s leading work of restaurants providing innovative marketing to restaurant partners and offering online menus with interactive ordering for students and local munities. Through a virtual food court Campusfood connects millions to a national base of over 1500 chain and independent restaurants at more than 300 of the top campuses across the country. Campusfood continues to grow each year adding campuses and restaurants to their roster. ?Campusfood got its start in 1997 when President Michael Saunders was a student at University of Pennsylvania decided there was an easier and more convenient way to order his tuna hoagie than over the phone. Students now browse through menus and order food online with Campusfood making issues such as misplaced menus busy signals and order mismunications obsolete. Case School of Management, HUST 73 Case(con.) When you enter the website of the , you can : ? Browse the list of restaurants,acquire the business hours,address,telephone and other information ? Browse the interaction electronic menu ? avoid the hot line, and transfer order on line ? Get access to special foods, promotions, and restaurant giveaways ? payment on line School of Management, HUST 74 Questions ? What kind of EC type is the Campusfood belongs to ? ? What are the benfits to customers ? ? What are the benfits to restaurants? ? Describe the source of information flow in this case. School of Management, HUST 75 Questions for Discussion ? 1. Carefully examine the nontechnological limations of of them are pany dependent and which are generic? ? is buying with a smart card from a vending machine considered EC? ? 3. Discuss the disadvantages of EC. School of Management, HUST 76 Disadvantages of Electronic Commerce (1) Perishable grocery(易腐爛的食品 ) products are much harder to sell online (2) It is difficult to ★ Calculate returnoninvestment ★ Integrate existing databases and transactionprocessing software(交易處理軟件 ) into software that enables emerce (3) Cultural and legal obstacles(障礙 )also exist School of Management, HUST 77 School of Management, HUST 78 ? Three successful retailing store online Grocery Gateway Disco Virtual Tesco