產(chǎn)品體驗設(shè)計和品牌創(chuàng)建-資料下載頁
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【正文】 at can design bring to strategy?. from ?Moggridge, B. (2008). Innovation through Design. Paper presented at the International Design Culture ConferenceCreativeness by Integration.?Mugge, R., Schifferstein, H. N. J., amp。 Schoormans, J. P. L. (Eds.). (2008). Product attachment and satisfaction: The effects of pleasure and memories. (Vol. 8). Duluth, MN: Association for Consumer Research.?Mugge, R., Schoormans, J. P. L., amp。 Schifferstein, H. N. J. (2008). Product attachment: Design strategies to stimulate the emotional bonding to products. In H. N. J. Schifferstein amp。 P. Hekkert (Eds.), Product experience (pp. 425440). Oxford: Elsevier?Norman, D. A. (2008). Preface. In N. J. S. Hendrik amp。 H. Paul (Eds.), Product experience (pp. xixxx). Oxford: Elsevier.?Schifferstein, H. N. J., amp。 Hekkert, P. (2008). Introducing product experience. In H. N. J. Schifferstein amp。 P. Hekkert (Eds.), Product experience (pp. 18). Oxford: Elsevier.?Schifferstein, H. N. J., amp。 ZwartkruisPelgrim, E. P. H. (2008). Consumerproduct attachment: Measurement and design implications. International Journal of Design, 2(3), 113.AbstractToday, product design is going through a revolutionary change, and product experience research and experience design strategy have emerged as the time required. As a newly emerging design research area, it is natural that we still need to identify some relevant concepts and questions. The author wants to achieve this objective and build the relationship between product experience design strategy and branding by this paper. First of all, the paper identifies the concepts of product experience, humanproduct interaction and the research scope from interaction process perspective. Then, the paper discusses about three key questions: 1. Humanproduct/brand affective relationship。 2. service design。 3. the collaboration of Marketing, Product Design amp。 Advertisement for the holistic experience design. Finally, the paper offers a case study for conclusion.Keywords：Product Design, Emotion, Experience, Product Experience, Service Design?作者簡介薛海安，男，1983年生于西安，工學(xué)學(xué)士（北航），文學(xué)碩士（北理工），現(xiàn)于英國倫敦中央圣馬丁藝術(shù)與設(shè)計學(xué)院（Central Saint Martins College）進行博士研究（. in Design）。主要研究領(lǐng)域為產(chǎn)品體驗（Product Experience）、設(shè)計戰(zhàn)略（Design Strategy）、用戶研究（User Research）及服務(wù)設(shè)計（Service Design）。相關(guān)鏈接7 /
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