中國(guó)內(nèi)陸與香港電視廣告比較-資料下載頁(yè)
2025-06-28 21:39本頁(yè)面
【正文】 rKinder100 Foods amp。 drinks (candy/snacks)3115Imported小林制藥爽花蕾130 House (detergents/ cleaning)3230LocalUnisoftUnisoft211 Services (education)3315ImportedUnilevelPalmolive150 Personal care (cosmetics/ perfumes)3415ImportedHitachiHitachi061 Electronics amp。 appliances3530Local公益廣告180 Public (ethically charged)3615ImportedPondsPonds150 Personal care (cosmetics/ perfumes)3720ImportedPizza HutPizza Hut100 Foods amp。 drinks (candy/ snacks)3830LocalOptionsOptions091 Financials (credit/ debit cards)3920ImportedKFCKFC190 Restaurants (fast food)4020Imported漾日居084 Fashion (other)4115ImportedShiseidoSKII150 Personal care (cosmetics/ perfumes)4215ImportedBraunBraun150 Personal care (cosmetics/ perfumes)4330ImportedNokiaNokia063 Electronics amp。 appliances (mobile phones)4430ImportedFortressFortress061 Electronics amp。 appliances4515ImportedShiseidoSKII150 Personal care (cosmetics/ perfumes)4610ImportedPromisePromise093 Financials (loans)4740Local大新銀行八達(dá)通卡091 Financials (credit/ debit cards)4820LocalSpeed PostSpeed Post213 Services (mail delivery)4920LocalUlfertsUlferts080 Fashion (clothing/ textiles/ footwear)5020Imported漾日居084 Fashion (other)515ImportedH2OH2O150 Personal care (cosmetics/ perfumes)5230Imported漾日居084 Fashion (other)5315ImportedNokiaNokia032 Business (services)5430ImportedKinderKinder100 Foods amp。 drinks (candy/ snacks)5515Imported匯豐銀行090 Financials (banking)5615ImportedVita GreenVita Hair150 Personal care (cosmetics/ perfumes)5760ImportedDoveDove150 Personal care (cosmetics/ perfumes)5830LocalPCCWPCCW042 Communication services (telephones)5915ImportedMax FactorMax Factor150 Personal care (cosmetics/ perfumes)6015LocalCaliforniaGreen Box110 Gaming (other)表格22：香港廣告分析數(shù)據(jù)之第二部分No.CompanyAnimationCelebrity endorsementComparativeSlice of lifeCollectivismIndividualism1AXA0001002Caco Cola0001003reckittamp。colman0001004Meko0100005白蘭氏0001006葡萄適0000007優(yōu)之良品0000008Mr. Juice1000009Cable TV00100010Promise00000011駕駛學(xué)院01010012沙宣00000013和記電訊00000014Sunkist00000015Towngas00010016Carrier00000017Citibank00010018雅居樂(lè)00000019Unisoft00000020Masters00000021公益廣告00010022Gillette01000023Mead Johnson01000024日本信用保證財(cái)務(wù)00000025漾日居01000026Sunshine00000027Welchs01000028公益廣告01010029Neutrogena01000030Kinder01010031小林制藥00000032Unisoft01011033Unilevel01000034Hitachi10000035公益廣告00000036Ponds01000037Pizza Hut01000038Options00000039KFC01000040漾日居01000041Shiseido01000042Braun01000043Nokia01000044Fortress01000045Shiseido01000046Promise00000047大新銀行01000048Speed Post01100049Ulferts01000050漾日居01000051H2O10000052漾日居01000053Nokia00010054Kinder01000055匯豐銀行01000056Vita Green01000057Dove01011058PCCW01000059Max Factor01000060California010000表格3：比較項(xiàng)目解釋No.CM identification 廣告編號(hào)Sec.CM duration 廣告的時(shí)間長(zhǎng)度CountryCM source 廣告所推銷(xiāo)產(chǎn)品的國(guó)家所屬（本土或進(jìn)口）CompanyCompany 產(chǎn)品所屬公司BrandBrand 產(chǎn)品品牌名稱(chēng)Product categoryCM product category 產(chǎn)品所屬類(lèi)型AnimationAnimated characters play a major role in the mercial. 虛擬動(dòng)畫(huà)形象在廣告中起主要角色作用Celebrity endorsementA celebrity is talking about the product or plays a major role in the mercial. 名人推薦式廣告ComparativeThe brand is pared to one or more products in the same category. 比較式廣告Slice of lifeOrdinary people (usually models) shown in some everyday situation.日常生活片斷在廣告中的應(yīng)用CollectivismThe people in the ad, who are typical users of the product, are depicted as a group whose members spend time together and help each other. It is the product that brings these people together.集體主義精神在廣告中的體現(xiàn)IndividualismStressing that the product can help its user to bee selfreliant or free him of his dependence on others.個(gè)人主義精神在廣告中的體現(xiàn)參 考 文 獻(xiàn)
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