【正文】 awareness of consumers are still not accounted for in the first, at the time of purchase because the price is slightly higher solar water heater, then turn to other options. Therefore, enterprises and governments need to step up publicity efforts to energy saving and environmental protection through economic accounts balance, so that consumers understand the electricity, gas and other conventional energy prices will inevitably rise in the trend, solar energy, security and economic, to enhance the acceptability of solar energy products known degree. Some European countries such as Germany, the Netherlands, Belgium and other countries in order to encourage and stimulate the consumption of energyefficient products, the consumer paid to take measures such as energy subsidies。 Second, solar energy and their own brand products in the lack of publicity, but also to block the market39。s solar water heater indepth understanding and knowledge. At the same time, provide proprietary business since the size and number of channels are limited, resulting in solar water heaters in the market, the lack of influence. At present, solar energy panies such as (Five Star) has been recognized that the above shortings, is working with GOME, Suning active links and other large stores, planning to promote the chain stores of solar energy products, direct, intuitive display to consumers.Installed across the threshold, the industry is not a dream of the futureNational Development and Reform Commission has been designed for the solar industry goal: By 2020, China39。s solar water heater to achieve a total area of 300,000,000 square meters, to replace fossil energy in about 40 million tons of standard coal. However, solar water heater and not energy saving, environmental protection, economic and other rings and unbeatable, especially in resourcerich solar energy, cuttingedge leadership consumption in southern China because of the installation difficulties, and in the promotion of solar water heater in the way of blocking access threshold. Although there is no express provision of solar water heaters can be installed, but in most residential districts, to prohibit the installation of almost all because of the munal facilities in order to ensure the safety and aesthetics and so on. Although there is no prohibition of certain types of property, but often run into the installation of architectural design is not reserved for pipeline problems.Faced with the installation of barriers, solar water heater industry related panies are to take the initiative to launch the related solutions and products. For example, solar water heater products bee spent solutions introduced after the introduction of a central air source heat pump water heater family, such as the installation of airconditioning in the same water heater to solve space problems. At the same time to a small amount of auxiliary power to address the general use of solar energy can not meet the highlevel requirements. Mr. Hu Guangliang that, in order to solve the promotion of solar water heater embarrassment, on the one hand the need for enterprises to achieve the integration of solar water heater and architecture. The current technology can achieve the perfect integration of assembly and construction, will be solar panels as part of the Housing Authority, are installed on the roof, exterior walls or as a sun shield hanging on the roof, skylights, the access to water in residential design with the gas circuit, airconditioning lines, such as network planning together. On the other hand also hope that the Government policy support, such as real estate development units to the preferential policies to promote solar energy products are widely used in Gongmingjian。The industry believes that, as a sunrise industry of solar water heater should quickly break the industry and brand awareness of the difficulties is low in order to reduce the size of the industry as a whole the cost of sales, the formation of a more petitive product model, solar water heater real killer energy saving and environmental protection of the power.太陽能熱水器節(jié)能意義在節(jié)能環(huán)保熱潮中，曾在市場邊緣徘徊的太陽能熱水器行業(yè)已經(jīng)站穩(wěn)在市場　　太陽能熱水器發(fā)力節(jié)能潮　　眼下，節(jié)能環(huán)保已經(jīng)成了各種家電產(chǎn)品最閃亮的賣點(diǎn)，完全利用自然光能的太陽能熱水器在環(huán)保節(jié)能這個大戲中扮演了絕對的主角。作為政府大力扶持的朝陽產(chǎn)業(yè)，太陽能熱水器行業(yè)在自身發(fā)展中曾經(jīng)面對消費(fèi)者不了解，價格過高，安裝不方便等等問題。那么，這些問題如何解決？行業(yè)中的企業(yè)又如何看待這些問題呢？近日，記者采訪了中國太陽能熱利用委員會，他們認(rèn)為，節(jié)能降耗風(fēng)潮給了太陽能熱水器行業(yè)一個極佳的上市機(jī)遇。　　節(jié)能概念很美，入市表現(xiàn)不理想　　據(jù)專家測算，一座太陽能綜合利用示范樓，內(nèi)住350家庭住戶，采用太陽能熱水器，在冬季的34個月可節(jié)省電費(fèi)約10萬元。按照將水制熱到35℃的熱量來計算，電、氣熱水器每噸熱水需消耗的成本是30多元，而太陽能則只需10元。一個使用太陽能熱水器的家庭一年節(jié)約的費(fèi)用可以再買部熱水器。　　雖然如此節(jié)能，但太陽能熱水器的銷量一直無法趕超燃?xì)?、電熱水器。蜂花太陽能公司董事長牛一生先生認(rèn)為原因有兩個方面：一是節(jié)能環(huán)保在消費(fèi)者的意識中仍然沒有占到第一位，在購買時因為太陽能熱水器的價格略高，便轉(zhuǎn)向其他選擇。所以需要企業(yè)和政府加大節(jié)能環(huán)保的宣傳力度，通過算經(jīng)濟(jì)賬，讓消費(fèi)者了解電、氣等常規(guī)能源的價格必然上漲的趨勢，太陽能節(jié)能、安全而且經(jīng)濟(jì)，以此提高對太陽能產(chǎn)品的認(rèn)知度。歐洲一些國家如德國、荷蘭、比利時等國政府為了鼓勵、刺激節(jié)能產(chǎn)品的消費(fèi)，不惜采取發(fā)放消費(fèi)節(jié)能補(bǔ)貼等措施；二是太陽能企業(yè)自身品牌和產(chǎn)品在宣傳上的缺失，也阻斷了市場對太陽能熱水器的深入了解和認(rèn)識。同時企業(yè)自辟專賣渠道的規(guī)模和數(shù)量也有限，致使太陽能熱水器在市場上缺乏影響力。目前，太陽能企業(yè)如(五星)已經(jīng)認(rèn)識到以上不足，正在與國美、蘇寧等大型賣場積極聯(lián)系，籌劃將太陽能產(chǎn)品推進(jìn)連鎖賣場，直接、直觀地展示給消費(fèi)者?！　】缭桨惭b門檻，行業(yè)未來不是夢　　國家發(fā)改委已為太陽能產(chǎn)業(yè)設(shè)計了目標(biāo)：到2020年，我國太陽能熱水器總面積達(dá)到3億平方米，年替代石化能源約4000萬噸標(biāo)準(zhǔn)煤。但目前太陽能熱水器并沒有因為節(jié)能、環(huán)保、經(jīng)濟(jì)等光環(huán)而所向披靡，特別在太陽能資源豐富、領(lǐng)導(dǎo)消費(fèi)前沿的華南地區(qū)因為安裝難，而在太陽能熱水器的推廣中有道門檻擋了通路。雖然沒有明文規(guī)定太陽能熱水器能不能安裝，但在大多數(shù)住宅小區(qū)，基本上都禁止安裝，原因是為保證公用設(shè)施的安全和美觀等。有些物業(yè)雖然沒有禁止，但安裝時往往會遇到建筑設(shè)計沒有預(yù)留管道的難題?！　∶鎸Π惭b屏障，太陽能熱水器行業(yè)主動出擊相關(guān)公司皆推出了相關(guān)解決方案及產(chǎn)品。比如蜂花太陽能熱水器產(chǎn)品出臺解決方案后，又推出了空氣源熱泵家庭中央熱水器，像安裝空調(diào)一樣安裝熱水器，解決了空間占用大的問題。同時以少量的電能輔助，解決了普通太陽能不能滿足高層使用要求的問題。胡廣良先生認(rèn)為，要解決太陽能熱水器的推廣尷尬，一方面需要企業(yè)的努力，實(shí)現(xiàn)太陽能熱水器與建筑一體化。目前的技術(shù)已經(jīng)完全可以做到與建筑完美一體化裝配，將集熱板作為房屋的一部分，安裝在屋頂、外墻或作為遮陽罩掛在屋檐、天窗上，進(jìn)出水路在住宅設(shè)計時就與燃?xì)?、電路、空調(diào)線路等管網(wǎng)一并規(guī)劃。另一方面也希望政府在政策上的支持，比如給房地產(chǎn)開發(fā)單位以優(yōu)惠政策，促進(jìn)太陽能產(chǎn)品在工民建中被廣泛采用?！　I(yè)內(nèi)人士認(rèn)為，作為朝陽產(chǎn)業(yè)的太陽能熱水器應(yīng)該迅速打破行業(yè)和品牌認(rèn)知度低的困局，以規(guī)模銷售降低整個行業(yè)成本，形成更具競爭力的產(chǎn)品模式，真正發(fā)揮太陽能熱水器的節(jié)能環(huán)保殺手锏的威力。袁節(jié)膅薂羄肅蒃薁蚃芀荿薀螆肅芅蕿袈羋膁蚈羀肁蒀蚇蝕襖莆蚇螂肀莂蚆羅袂羋蚅蚄膈膄蚄螇羈蒂蚃衿膆莈螞羈罿芄螁蟻膄膀螁螃羇葿螀裊膃蒅蝿肈羆莁螈螇芁芇莄袀肄膃莄羂艿蒂莃螞肂莈蒂螄羋芄蒁袆肀膀蒀罿袃薈葿螈聿蒄葿袁羈莀蒈羃膇芆蕆蚃羀膂蒆螅膅蒁薅袇羈莇薄罿膄芃薃蠆羆艿薃袁節(jié)膅薂羄肅蒃薁蚃芀荿薀螆肅芅蕿袈羋膁蚈羀肁蒀蚇蝕襖莆蚇螂肀莂蚆羅袂羋蚅蚄膈膄蚄螇羈蒂蚃衿膆莈螞羈罿芄螁蟻膄膀螁螃羇葿螀裊膃蒅蝿肈羆莁螈螇芁芇莄袀肄膃莄羂艿蒂莃螞肂莈蒂螄羋芄蒁袆肀膀蒀罿袃薈葿螈聿蒄葿袁羈莀蒈羃膇芆蕆蚃羀膂蒆螅膅蒁薅袇羈莇襖羋蕆袇螀芇蕿蝕聿芆艿蒃肅芅蒁螈羈芄薃薁袆芃芃螆螂芃蒞蕿肁節(jié)蒈螅羇莁薀薈袃莀艿螃蝿荿莂薆膈莈薄袁肄莇蚆蚄羀莇莆袀袆羃蒈螞螂羂薁袈肀肁芀蟻羆肁莃袆袂肀薅蠆袈聿蚇蒂膇肈莇螇肅肇葿薀罿肆薂螆裊肅芁薈螁膅莃螄聿膄蒆薇羅