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吉列感應(yīng)刮胡刀gillette’ssensor行業(yè)預(yù)測(cè)分析-資料下載頁(yè)

2025-06-27 02:54本頁(yè)面
  

【正文】 s198019811982198319841985198619871988SalesBlades amp。 Razors74377678175576879490310311147Corporate231523342239218322892400281831673581Operating ProfitBlades amp。 Racers205235250245256266300334391Corporate279313319319352380467548615AssetsBlades amp。 Racers490472455470482584679738794Corporate170917591667169620242425254027312868Capital ExpendituresBlades amp。 Racers583431335377855074Corporate1471169190119157199147189Source: Gillette Annual Reports.Exblbit 6 Gillette’s Major Shoving Innovations YearProduct1903Gillette Safety Razor1904First patents granted1921Expiration of original patentsImproved Safety Razor1928Kroman stainless steel blade(Withdrawn in 1932)1932Blue Blade (nonstainless) using new manufacturing process replaces Kroman blade 1934Aristocrat onepiece razor1960Super Blue blade with silicone film1963Coated stainless steel blade(following Wilkinson, Schick and Personns)1965Super Stainless blade Techmatic strip razor1969PlatinumPlus blade with platinumchromium alloy coating1971TracⅡ twinblade razor1976Good News! Twinblade disposable razor(following BIC’s introduction of a singleblade disposable in France by one year)1977Atra razor with pivoting head1985Atra Plus razor with lubricating stripSource: Jim Brumby, Harvard University. John F. Kennedy School of Government, term paper.Exhibit 8 Forecast Sales Plan19881989199019911992Linolesale PriceSensorRazor$$$Blades (each)Atra/Trac I I blades$$Disposable (Good Rews!)Razor Sales (million units)SensorExpected 181515Range103510201020Atra/trac ll2122101010Blade Sales (million units)SensorExpected 200350500Range100300200550300750Atra/trac llDisposablesSource: Merrill Lynch Analyst Report, May 10. 1990.Exhibit 9 Forecast Sensor Customers and Profit MarginsSource of Sensor Customers Distribution ofSensor Customers Profit Margtaaasa Percent of SalesGillette RazorsCartridges48%1%Disposables205Coeoetitors’ RazorsCartridges1238Disposables1038Other (electric/twin blade)1038100%Increscent virgin before advertising and capital expendituresSources: Merrill Lynch Ana lye Report October 4, 1990, First Bunion Analyst Report, April 24,1990.22 / 22
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