【正文】
that the slogan “Start Here” tries to convey.深圳2011年世界大學(xué)生運(yùn)動(dòng)會(huì)核心圖形是大運(yùn)會(huì)基礎(chǔ)形象元素之一,是聯(lián)接會(huì)徽、口號(hào)、吉祥物、體育圖標(biāo)等大運(yùn)會(huì)形象元素的紐帶,對(duì)于營(yíng)造深圳2011世界大運(yùn)會(huì)獨(dú)特的形象與景觀、展現(xiàn)世界大運(yùn)會(huì)理念與深圳精神起到重要作用。大運(yùn)會(huì)核心圖形的名稱(chēng)為“歡聚”,圖形由四部分構(gòu)成:人,天空,大地,海洋。10個(gè)小圖相互透疊、融合,組成一個(gè)“U”的形狀,象征著青春的活力,自然的神奇,以及人與自然的和諧共生。人:以笑臉為基本圖形,象征著青春、喜悅、歡笑,全世界大學(xué)生在深圳歡聚;海洋:以海星、海膽為基本圖形,象征孕育新生,包容一切的海量與氣魄;大地:以亞熱帶深圳所特有的樹(shù)葉、花朵、果實(shí)、甲蟲(chóng)、蝴蝶為基本圖形,象征共生共榮,生生不息的生存與進(jìn)化。天空:以云彩、珍稀而美麗的黑臉琵鷺為基本圖形,象征祥云繚繞、展翅高飛的希望與明天。整個(gè)核心圖形詮釋了“一切在這里孕育、生長(zhǎng)、開(kāi)花、結(jié)果”的絢麗生命,詮釋了深圳2011世界大運(yùn)會(huì)“從這里開(kāi)始”的青春主題。體育圖標(biāo)深圳2011世界大運(yùn)會(huì)體育圖標(biāo)是大運(yùn)會(huì)各 運(yùn)動(dòng)項(xiàng)目的圖形標(biāo)志,是大運(yùn)會(huì)基礎(chǔ)形象元素之一。 體育圖標(biāo)以圖形語(yǔ)言跨越文字的障礙,易于識(shí)別,廣泛應(yīng)用于道路指示系統(tǒng)、出版物、廣告宣傳、環(huán)境布置、電視轉(zhuǎn)播、獎(jiǎng)?wù)伦C書(shū)、紀(jì)念品等領(lǐng)域,是大運(yùn)會(huì)信息傳 遞的重要視覺(jué)元素和構(gòu)成一屆大運(yùn)會(huì)形象景觀的重要組成部分。是大運(yùn)會(huì)各運(yùn)動(dòng)項(xiàng)目的圖形標(biāo)志,是大運(yùn)會(huì)基礎(chǔ)形象元素之一。體育圖標(biāo)以圖形語(yǔ)言跨越文字的障礙,易于識(shí)別,廣泛應(yīng)用于體育場(chǎng)館、道路指示系統(tǒng)、出版物、廣告宣傳、環(huán)境布置、電視轉(zhuǎn)播、獎(jiǎng)?wù)伦C書(shū)、紀(jì) 念品等領(lǐng)域。是大運(yùn)會(huì)信息傳遞的重要視覺(jué)元素和構(gòu)成一屆賽會(huì)形象景觀的重要組成部分。體育圖標(biāo)的設(shè)計(jì)風(fēng)格應(yīng)與大運(yùn)會(huì)整體形象景觀協(xié)調(diào)一致。設(shè)計(jì)靈感來(lái)自大運(yùn)會(huì)會(huì)徽的圓點(diǎn)。以圓片切割、透疊的方式,構(gòu)成體育圖標(biāo)基礎(chǔ)人形結(jié)構(gòu),演繹了大運(yùn)會(huì)24項(xiàng)單項(xiàng)體育動(dòng)作,體現(xiàn)年輕一代所特有的時(shí)尚活力與審美趣味。該系列體育圖標(biāo)風(fēng)格獨(dú)特,易于識(shí)別,透明的意象源于深圳海濱城市所特有的通透空氣與景觀,在透疊基礎(chǔ)上保留工程細(xì)線(xiàn),具有優(yōu)雅活潑的藝術(shù)氣質(zhì)。Songs solicitation for the Shenzhen Summer UniversiadeSince 2008, the Executive Office of the OC for Shenzhen Summer Universiade has carried out two songs solicitation campaigns themed “Cheerful Songs for the Universiade”, opened to both the public and specific groups. Nearly 1,000 original songs have been collected, 10 excellent campus singers chosen through appraisal, and awards ceremonies held for outstanding works.During the first campaign from August 2008 to January 2009, 10 songs stood out among the works submitted by the public and specific groups. The second campaign, organized by the Central Conservatory of Music, was run from March 2009 to January 2010, during which over 100 universities and colleges from home and abroad (especially those specialized in music production and performance) were encouraged to contribute to the Universiade Anthem, the volunteers’ theme song and the torch relay song. Among the 420 works collected, 10 were chosen through experts’ appraisal, including “Start Here”, “Wings of Dreams” and other highly popular songs.The volunteers’ theme song chosen through the second campaign is “I Am Here” produced by two famous musicians Wang Xiaofeng and Han Bao, and performed by Li Yuchun, a pop star in China. It ranked first among the BAIDU Top Songs only 10 days after it was released on the website of BAIDU Music. The Universiade Anthem and the torch relay songs are yet to be determined and subject to further work on songs solicitation and appraisal.7 / 7