機(jī)電產(chǎn)品市場營銷-資料下載頁
2025-06-24 00:50本頁面
【正文】 ion of Lao liLao li is a some ordinary lathe accessories enterprise39。s good salesman, he knew that general machine tool manufacturer39。s choice of machine tool accessories suppliers are measured. He by a customer in the machine tool industry on the research on the usage of ordinary lathe, found that after a key ponents in a rival products often appear quality problem, but the influence of the quality of the accessories for the whole lathe is not easy to find in a year, until after the failure, customer can change passive choice, brings the certain effect to aftersales service. But the potential problems in the general case does not directly affect the customer change the supplier39。s decision criteria.After found the problem, li did not straight to the machine tool manufacturers to promote their products, but to their own pany, together with the enterprise technical staff developed a technical improvement scheme in order to solve this problem, after fully evaluation research to the customers. For the preliminary technology solutions. After the customer see the analysis report, feel the seriousness of the problem, the final decision with li for further technical exchanges, technical evaluation, etc.Machine tool manufacturer in the later parts supplier selection, although there are several petitors, but because of the early municate with each other, and the solution of Lao li, li finally got to the lathe manufacturer do the stability of the supporting parts business.Six, mechanical and electrical products of network marketingNetwork marketing network marketing definition: pin is built on the basis of the Internet, is a marketing oriented, network as the tool, by the marketers use professional network marketing tools, for the vast number of Internet users to carry out a series of new marketing marketing activities.Network marketing mainly through the network marketing, it aims at a larger customer base area, is a kind of give priority to in order to attract customers, the customer more targeted, usually also is what we say, is accurate customer marketing. Traditional mandatory pushed the advertising marketing is direct to customers, clients passive to receive, in addition to spend more money, less effect than the network marketing to fast.The function of the network market: (1) set up the pany pioneer image (2) (3) the development of public relations to maintain good relationship with investors (4) select the most qualified customers (5) online munication with customers in a timely manner.
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