機電產(chǎn)品市場營銷(編輯修改稿)
2024-07-21 00:50 本頁面
【文章內(nèi)容簡介】 specially manufacturers (enterprise) market and intermediary market.(3) from the point of view of sales, the market consists of three elements: there are some people in need (buyer), meet the needs of a certain purchasing power and purchasing desire. Namely: market = population * buy purchasing power.Mechanical and electrical products to the market segmentation and product form major technical equipment, machinery, machine tools, instrument, electrical and electronic machinery, general machinery, special machinery, such as basic parts have inseparable relationship. Up as and/or services in the downstream products and the final product of form a plete set of machinery and electronic products, the market segmentation and positioning and never out of downstream products and the final product market conditions and rely on to focus on a mechanical and electrical products to determine their own petition situation. Similar to general consumer goods, manufacturers in the production of mechanical and electrical products marketing, accurate market positioning of their products, price positioning, customer orientation, etc., for the improvement of marketing performance to lay a solid foundation. Manufacturers (panies) market segmentation criteria, there are many and consumer goods (final product) the standard of market segmentation, the same as the user39。s pursuit of interests, the user, to the degree of brand loyalty. Manufacturers (panies), however, the market have different characteristics, therefore, enterprise managers to use some other standards to market segmentation producer.Fourth, market positioning and marketing of mechanical and electronic products(a) market positioningMarket orientation refers to the enterprise according to rival products in the market place, in view of the user characteristics and attributes of product value, strongly create this pany product distinctive features, and convey the characteristics to the user, so that their products dominate the market Mechanical and electronic products manufacturing enterprises in the mechanical and electrical products market segmentation and market positioning, should not only consider the market petition situation of the mechanical and electrical products to own this link, and its downstream products, and even the final product market prospect for research, analysis, forecast and grasp.Market positioning as a petitive strategy, shows a product or a business petition between similar products or business relationship. Located in a diffe
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