bec商務(wù)英語考試聽力應(yīng)試技巧-資料下載頁
2025-06-09 21:22本頁面
【正文】 , and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any pany. (10)評析：前句談到Field的書《戰(zhàn)略管理》提到一種新的重新幫助公司發(fā)現(xiàn)未來規(guī)劃的能力。后一句也談到書，可見(10)句中一定包含關(guān)于書的信息。正確答案為A Clear guidelines are given on how to bee involved with customers and build new forms of petitive advantage. The approach put forward is based on two key building blocks, the first being that any pany considering its future must have a mitment to win. (11) ______. The second building block is petitive advantage. The author defines four prime areas that differentiate organisations and influence purchase decisions. These are ’the performance of the product or service, sold at the most attractive price, with extraordinary levels of service and strong emotional values.’ It may require only one of these areas to produce a petitive advantage. Take CocaCola for example. (12) ______. (11)評析：前句提到two key building blocks的第一個，后句提到第二個，可見(11)的信息應(yīng)當(dāng)和第一個building block有關(guān)。前句中：the first being that any pany considering its future must have a mitment to win. 這里重心落在mitment to win上。正確答案為E If this es across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another. 這里的this 指的即為mitment to win?！ ?12)評析：前句提到可口可樂，后面一定在舉可口可樂的例子。正確答案選 B Through the brand name, the pany has established a relationship with customers’ feelings that has made the product highly successful. Companies can explore how to win by building on their mitment and working around this approach to identify which one or more of these four sources of advantage will lead to success Example: 0 A B C D E F G A Clear guidelines are given on how to bee involved with customers and build new forms of petitive advantage. B Through the brand name, the pany has established a relationship with customers’ feelings that has made the product highly successful. C Another survey estimated that only one in ten panies had the information they needed to make strategic decisions. D Lacking any debate about the future, these are typically reduced to a onceayear formfilling exercise. E If this es across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another. F In the past, it was generally believed that the scale of the pany was the most significant factor. G They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their :考試大商務(wù)英語
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