【正文】 the sales departmentState medical supplies wholesaleResearch and development departmentNetwork Marketing DepartmentFinal consumersFinal consumersFinal consumersBranchBranchBranch Promotion and advertising advertising ：(1) hanging from the ceiling or advertisement: the hanging down, beams, and to attract attention from various angles, all can see clearly.(2) counter mainly aimed at this advertisement advertisement: pet supplies, counter displays, most stores advertising can attract the most attention, and therefore, consumer can produce effect of purchase.(3) : with the advertising posters, murals, besides having adornment flag pet told function, also can beautification shop wall.(4) : place advertising in the shop floor, floor materials can be used paper, cardboard, plastic, metal, etc.(5) hang flags in pet store ads: decoration, in the short term, the most suitable for use in use, to the climax of the advertising campaign and create atmosphere, mainly in the season, plastic cloth.(6) : to store ads advertising effects of hidden inside, and motor sports, and creating interesting action, full of fun.(7) light in advertising in advertising: internal use its illuminant light fluorescent light, text, graphics, etc of modities.(8) : the price list and display card in price, display card that pet features. Pet shop, placed, visual effect is excellent. Promotion：(1)VID card : It’s free to fight antidog vaccination needle。 You can spend 40 discount on your pats modeling。 Imported dog food 20 discount. Every pats who clean and nursing in our pany will have a chance to nurse oil. (2)When your pats need service, we can bring it out and take it back for free. (3)Buy three get one free (like clothes and accessories). 6. Action programmes Market researchResult collect, sum upDiscuss the feasibility of incidenceAssemble fundingSelect the pany39。s addressHandle a variety of relevant industrial and mercial procedures, consult legal counselRecruiting staffPrepublicityPreparation for the opening ceremonyOpening PromotionContinuous advertisingThe development of chain storesIntensify advocacy7. Budget sales forcast(5 years) (Millions yuan)year 20101st quarter2st quarter3st quarter4st quartertotalsales revenuegross profitAdvertisingyear 20111st quarter2st quarter3st quarter4st quartertotalsales revenue239gross profit125Advertising1year 20121st quarter2st quarter3st quarter4st quartertotalsales revenue18gross profit14Advertisingyear 20131st quarter2st quarter3st quarter4st quartertotalsales revenue5gross profit444416Advertisingyear 20141st quarter2st quarter3st quarter4st quartertotalsales revenuegross profit333312Advertising　　　 Control typeResponsible for personnelControl purposemethodsProfitability controlMarketing auditorsCheck that part of pany in money, what part of lossesEarnings, product, region, customer group, subdivision sales channel, order sizeEfficiency controlLinear and functions of the management, marketing accounting personnelEvaluate and improve efficiency, and marketing expenses expenditureEmployee39。s work efficiency, staff, advertising, promotion, and distribution 14202269