【正文】 ecline in prices of puter ponents of the era, inventory will not only reduce the inventory costs can be avoided also because of losses brought about by highpriced stock. 隨著互聯(lián)網(wǎng)上非常良好的互動，通過互聯(lián)網(wǎng)指導(dǎo)用戶，企業(yè)選擇不同的產(chǎn)品、服務(wù)或具體要求，對企業(yè)的顧客選擇的基礎(chǔ)上，生產(chǎn)和要求，并及時提供及時的服務(wù)；另一方面，企業(yè)也可以趕得上周圍的客戶需求和客戶需求按照及時生產(chǎn)和銷售團體提供生產(chǎn)效率和市場的有效性。像美國戴爾這樣的電腦銷售公司，在1995年遇到了損失，但在1996年，他們通過國際互聯(lián)網(wǎng)銷售公司的電腦，表現(xiàn)為100%的增長，由于客戶通過國際互聯(lián)網(wǎng)，你可以設(shè)計在該公司的主頁來選擇和組合的計算機，該公司生產(chǎn)部門立即在提出要求時生產(chǎn)，并通過發(fā)送的郵政服務(wù)公司，公司可以實現(xiàn)零庫存生產(chǎn)，特別是在價格急劇下降的計算機元件的時代，零庫存不僅會降低庫存成本，還可以避免也是因為損失所帶來的高價庫存。2. Customer acceptable cost pricing 客戶可接受的成本定價The cost of traditional productionbased pricing in the marketoriented marketing is to be discarded. The price of new customers should be based on acceptable cost pricing, and based on the cost to organize the production and marketing. Customercentric enterprise pricing, customers must be the determination of market demand and the price accepted standards, otherwise the cost to the customer to accept the pricing is a castle in the air. Business on the Internet can be very easy to implement, the customer can be made via the Internet acceptable cost, the cost of business in accordance with customers to provide flexible product design and production program for the user to choose until after the customer agrees to confirm the production and marketing organizations, all All these are clients of the server program in the pany under the guidance and does not require specialized services and, therefore, extremely low cost. At present, the United States, General Motors Corp. to allow customers on the Internet through the pany39。s own guidance system of the design and assembly of motor vehicles to meet their needs, users first determine the criteria for acceptable price, and then according to the price limit system to meet the requirements of style show vehicle, the user can also be used for appropriate changes, the pany producing the final product just to meet the customer requirements of price and performance. 傳統(tǒng)的生產(chǎn)型定價的成本在市場營銷中是必須丟棄的。新客戶的價格應(yīng)該建立在可接受的成本定價上，并基于成本來組織生產(chǎn)和銷售。以客戶為中心”企業(yè)定價、客戶必須確定市場需求和價格的公認(rèn)標(biāo)準(zhǔn)，否則成本對顧客接受定價是空中樓閣?；ヂ?lián)網(wǎng)業(yè)務(wù)可以很容易實現(xiàn)客戶可以接受的成本，通過互聯(lián)網(wǎng)業(yè)務(wù)的成本按照客戶提供靈活的產(chǎn)品設(shè)計及生產(chǎn)程序為用戶前來選購，直到確認(rèn)后，客戶同意產(chǎn)品的生產(chǎn)和銷售機構(gòu)，所有這一切都在公司指導(dǎo)下，不需要特殊服務(wù)的，因此，成本極低。目前，美國通用汽車公司讓客戶在互聯(lián)網(wǎng)上通過公司自身的制導(dǎo)系統(tǒng)的設(shè)計和組裝的機動車輛的來滿足他們的需要，用戶首先決定接受的價格標(biāo)準(zhǔn)，然后根據(jù)價格上限系統(tǒng)符合要求的風(fēng)格展示工具，用戶也可以適當(dāng)?shù)母淖?，公司生產(chǎn)的最終產(chǎn)品只是為了要達(dá)到客戶要求的價格性能比。3. Products to facilitate the distribution of customeroriented 為了便于分布的產(chǎn)品客戶導(dǎo)向Network marketing is onetoone distribution channels, crossselling of spacetime, customers can order anytime, anywhere using the Internet and purchase products. Iron and steel manufacturers in France still a Luolin Zinox for example, the pany was founded in 8 years ago, because of the introduction of and the world order system, so that processing time from 15 days to 24 hours. At present, the pany is using the Internet to provide better than the opponent and more efficient services. The pany39。s internal network and vehicle manufacturers to establish contact so that they could demand the other party promptly after the production of steel to each other online. 網(wǎng)絡(luò)營銷是一對一的分銷渠道，交叉銷售訂單的時機，用戶可隨時隨地通過互聯(lián)網(wǎng)購買產(chǎn)品。以法國鋼鐵制造商Zinox Luolin為例，公司成立于8年前，因為引進了電子郵件和世界秩序系統(tǒng)，所以加工時間從15天縮減到24小時。目前，公司正利用互聯(lián)網(wǎng)來提供比競爭對手更有效率的服務(wù)。公司的內(nèi)部網(wǎng)絡(luò)和汽車制造商建立聯(lián)系，以便他們可以在線要求對方后馬上生產(chǎn)。4. Repressively turn promotions to strengthen munication and contacts with customers 強制性轉(zhuǎn)的促銷活動來加強溝通和接觸與客戶Is the promotion of traditional enterprises, through certain media or tools of oppression customers to strengthen the pany39。s customers and product acceptance and loyalty, customers are passive and accept the lack of munication with customers and contacts at the same time The high cost of the pany39。s sales. Internet marketing is a oneonone and interactive, and customers can participate in the pany39。s marketing activities in the past, so the Internet can strengthen munication with customers and contacts and a better understanding of customer needs, attracted more customers agree . The . pany Yahoo39。s new star (Yahoo!) Company to develop a network in Internet information retrieval tools for classification, as the products are highly interactive, the user can think it is important for their classification information to Yahoo Yahoo The pany immediately joined the classification of information products for the use of other users, so no need for advertising their products on well known, and in a short span of two years the pany39。s stock market value of billions of dollars, an increase of as much as several hundred times. 傳統(tǒng)的企業(yè)通過一定媒介壓迫顧客，以加強公司客戶的忠誠度，并接受客戶是被動的缺乏與客戶的交流與聯(lián)系的同時高成本的公司銷售業(yè)務(wù)。網(wǎng)絡(luò)營銷是一種一對一和互動，客戶可以參與公司的營銷活動。所以互聯(lián)網(wǎng)可以加強與客戶的交流與聯(lián)系，能更好的了解客戶的需求，吸引越來越多的顧客注意。美國公司雅虎的新星(雅虎!)公司開發(fā)一種網(wǎng)絡(luò)信息檢索工具，可以在線對比分類，這批產(chǎn)品的品質(zhì)是高度交互的，用戶可以認(rèn)為為他們的分類信息是重要，雅虎公司立即加入了為其他用戶使用的分類信息產(chǎn)品，所以不用為他們的產(chǎn)品做非常熟悉的廣告，在短短兩年內(nèi)這個公司的股票市場價值數(shù)十億美元,比上年增加多達(dá)數(shù)百倍。