【導(dǎo)讀】學(xué)生姓名：姜大偉學(xué)號(hào)：13023495. 設(shè)計(jì)（論文）題目：音樂(lè)在網(wǎng)上的盈利模式

　　

【正文】 星探挖掘人才的渠道，更能給網(wǎng)站帶來(lái)另一個(gè)豐厚的盈利模塊。 在不斷聚集網(wǎng)絡(luò)歌手的同時(shí)，也提高了網(wǎng)上音樂(lè)消費(fèi)市場(chǎng)的競(jìng)爭(zhēng)力，更會(huì)打響品牌，而品牌帶來(lái)的效益更是不可估量，帶來(lái)的盈利也是可觀的。 音樂(lè)銷售附加值（海報(bào)、雜志、免費(fèi)網(wǎng)站、簽名等小禮物） 網(wǎng)絡(luò)音樂(lè)實(shí)際上是把原來(lái)以實(shí)物 CD 等形式的音樂(lè)搬到網(wǎng)絡(luò)上來(lái)銷售，只是環(huán)境變了，原來(lái)的增值服務(wù)仍然是可行的，因?yàn)橐部梢砸蕴摂M數(shù)字型來(lái)增加。以前買一張 CD 有贈(zèng)送海報(bào)、雜志、明星簽名等小禮物，那么現(xiàn)在也可以賣一首歌曲捆綁賻贈(zèng)電子音樂(lè)刊物、明星精致圖片、免費(fèi)網(wǎng)域、明星寄語(yǔ)等，現(xiàn)在音樂(lè)銷售開始轉(zhuǎn)向單曲銷售，甚至可以買一送一，而且后面 那個(gè)一卻是限量精致版的，相信這么大的誘惑對(duì)消費(fèi)者來(lái)說(shuō)肯定也舍得那很少的費(fèi)用的。所以，音樂(lè)在網(wǎng)絡(luò)中的銷售增加附加值，也會(huì)給營(yíng)銷商帶來(lái)不少的利潤(rùn)。 6. 總結(jié) 網(wǎng)絡(luò)的到來(lái)改變了這個(gè)世界， MP3 的到來(lái)豐富了這個(gè)世界。 MP3 音樂(lè)的免費(fèi)，使得全球音樂(lè)產(chǎn)品銷售額已從 1999 年的大約 400 億美元降至今年的 320 億美元。在中國(guó)經(jīng)歷了５年發(fā)展之后，付費(fèi)問(wèn)題終因ＣＨＩＮＡ MP百度等網(wǎng)站遭遇唱片界控告而正式走入人們視線，面對(duì)來(lái)勢(shì)洶洶的唱片業(yè)，業(yè)已形成的 MP3 商業(yè)鏈進(jìn)入新的變局。 打擊非法下載，規(guī)范網(wǎng)絡(luò)音樂(lè)市場(chǎng) 正在成為網(wǎng)絡(luò)音樂(lè)產(chǎn)業(yè)鏈上各方的共識(shí)，音樂(lè)收費(fèi)將培養(yǎng)中國(guó)音樂(lè)愛好者新的消費(fèi)習(xí)慣。唱片公司已經(jīng)逐漸意識(shí)到互聯(lián)網(wǎng)為音樂(lè)產(chǎn)品帶來(lái)的巨大利潤(rùn)，并逐下放版權(quán)，放開合作政策。但目前市場(chǎng)上以中小型在線音樂(lè)網(wǎng)站居多，授權(quán)費(fèi)用雖然有所減給，但與非法中小型的在線音樂(lè)服務(wù)商的接受能力還存在著較大的差距，使其望而卻步并繼續(xù)以盜版的形式經(jīng)營(yíng)生存，這將成為影響在線音樂(lè)市場(chǎng)發(fā)展緩慢的重要原因。用戶對(duì)在線音樂(lè)的付費(fèi)的接受程度已經(jīng)有所提高，可以利用網(wǎng)絡(luò)銀行和手機(jī)進(jìn)行購(gòu)買，但是用戶對(duì)這兩種方式的保密性還是存在疑慮，正版在線音樂(lè)格式及支付方式等繁 瑣的手續(xù)已經(jīng)成為當(dāng)前阻礙用戶發(fā)展的主要原因。盜版音樂(lè)產(chǎn)業(yè)鏈能夠成熟并瘋狂的發(fā)展，是因?yàn)橛脩臬@得免費(fèi)在線音樂(lè)非常便捷。而用戶獲得正版在線音樂(lè)文件，則需要注冊(cè)、買卡充值付費(fèi)、下載播放軟件等程序，給用戶帶來(lái)了極大不便。人們開始研究新的數(shù)字技術(shù)在音樂(lè)和播放器上，還有上下載上確保傳播途徑的安全性和匹配性，逐步發(fā)展的電子商務(wù)和網(wǎng)絡(luò)營(yíng)銷措施更為供應(yīng)商和消費(fèi)者之間建立了一個(gè)和諧的順暢的流媒體平臺(tái)。因此要讓用戶輕易獲得正版在線音樂(lè)文件，在完善我國(guó)版權(quán)法規(guī)，改變消費(fèi)觀念的前提下，還要有技術(shù)保障和高質(zhì)量的管理團(tuán)隊(duì)。在網(wǎng)絡(luò)和音樂(lè)這 樣發(fā)展迅猛的環(huán)境里，“誰(shuí)在聽什么”存在很高的風(fēng)險(xiǎn)，卻擁有很大的盈利前能。如果能夠妥善解決版權(quán)方面的問(wèn)題，采用合理的經(jīng)營(yíng)模式，面對(duì)我國(guó)數(shù)量巨大的互聯(lián)網(wǎng)用戶，我國(guó)網(wǎng)絡(luò)音樂(lè)的前景是不可估量的。 參考文獻(xiàn) [1]方 美琪 胡翼亮 .《網(wǎng)絡(luò)營(yíng)銷》 .清華大學(xué)出版社 . [2]黃敏學(xué) .《電子商務(wù)》第二版 .高等教育出版社 . [3]馮英健 .《網(wǎng)絡(luò)營(yíng)銷基礎(chǔ)與實(shí)踐》第 2 版 .清華大學(xué)出版社 . [4]網(wǎng)絡(luò)音樂(lè)：免費(fèi)午餐的時(shí)代結(jié)束了？ . [5]正版音樂(lè)網(wǎng)絡(luò)化 救贖 . [6]Napster 音樂(lè)盜版事件 . [7]百度“音樂(lè)侵權(quán)”事件引發(fā)網(wǎng)絡(luò)界思考 . [8] 關(guān) 于 在 線 音 樂(lè) 橫 談 （英文版 ） Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of prehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen innerparty supervision of major initiatives. The two regulations supporting each other, the code adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard。 rule around the party discipline, disciplinary ruler requirements, listed as negative list, focusing on vertical gauge, draw the party anizations and Party members do not touch the bottom line . Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process。 the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party。 the third part introduces two party regulations modified the main changes and needs to grasp several key problems。 the fourth part on how to grasp the implementation of the two regulations of the party. code and Regulations revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines and Chinese Communist Party discipline and Punishment Regulations column 1 by 2020 to strengthen party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation。 follow the correct direction, grasp the limited goals, adhere to the party39。s leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the code and rule , reflects the party39。s 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party39。s eighteen years prehensive strictly practice. (a) revised two regulations of the party need of the ICAC guidelines in in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) based on revised, the promulgation and implementation of January 2020, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too plicated, eight prohibition, 52 are not allowed to hard to remember, and also difficult to put into practice。 the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements。 the third is banned terms and discipline law, both with the party discipline, disciplinary regulations repeat and Criminal law and other laws and regulations repeat。 the fourth is to clean the theme is not prominent, not for the existing problems, and is narrow, only needle of countylevel leading cadres above. rule is in 1997 Chinese Communist Party disciplinary cases (Trial) based on revision, in December 2020 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the prehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition。 two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue。 third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to the criterion of a clean and honest administration and rule the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party d