【正文】 tedly tempered in Chinese broad market and lots of new businesses, New Mall has bee top mercial planning and management pany in China after six years of efforts, perfecting the theory of mercial property development and operation, shaping service system for urban plex and shopping mall, accumulating experiences of large mercial real estate projects and training professional team as well. Marketing agency, planning and operational practices of mercial property facilitates the writing process of the book and raises level of mercial property development and management in China. We are not only capable of providing services like business design, investment attraction and operational consulting for top shopping malls and mercial pedestrian malls, but planning services of urban development strategy and mercial networks for domestic cities as well. New Mall has established the database on mercial property that is in line with international practice through the introduction of original US textbooks on retail and mercial property. Taking advantage of the strength of Starunion International, in 2005, New Mall and doctor degree tutors of real estate major in Chinese key universities started to jointly train postgraduates on mercial property, offering tuition of mercial property course and practices to postgraduates. New Mall has taken the leading role in planning of plex construction and parative analysis between overseas and domestic mercial businesses (inclusion of study on department store targeting whitecollared group, has made a breakthrough of its sort in the field of training of mercial property talents.Readers could have access to updated cases of the book by visiting the following websites: , , .The book is much of help for mercial business and mercial property managers to master the systematic knowledge on mercial development and management and bee potential CEOs of real estate group panies (mercial property). The book is suitable for teachers and students whose majors are enterprise administration, mercial economics and property management. Some subjects were graduate thesis options of students and the author offered solutions patiently.The book especially fits up with those who have different academic backgrounds and want to be engaged in real estate. For those who aim to be professional entrepreneurs and managers of mercial real estate, they would benefit lot from the mastery of book once they are engaged in mercial real estate projects.Author profileMr. Yang Baomin:Yang Baomin is general manager of Shenzhen New Mall Commercial Management Co., Ltd, member of expert mittee of China Commercial Real Estate Union and member of the board of Starunion International (China). Additionally he is lecturer of International Commercial Property Operation Seminar and visiting professor of Commercial Property CEO Seminars at Tsinghua University. Mr. Yang used to act as project director of Coastal Metro Commercial Plaza of Shenzhen Genzon, vice GM of Shenzhen Maoye Department Store, senior planner of Wang Zhigang Studio, GM of Property Management Company of Coastal Group, marketing planning director of New World Realty Ltd and member of doctor candidate supervision team of PLA Institute of Surveying. He is the versatile marketing planning person who is good at tourism, mercial real estate, department store management and IT. He was one of keynote speakers at China Commercial Real Estate CEO Summit.Thanks to his overseas investigation, he has bee expert at shopping malls and urban plexes and department store management in US, Europe, Japan and ROK. He provided strategic consulting for many domestic real estate and retail group panies as well as dozens of mercial property projects, and he has so far trained a number of excellent managers in the field of mercial real estate.Key Research Direction: Development and Management of Commercial Real Estate, Strategic Consulting for Real Estate and Retail Group Company.EMail: hcy71420@Mr. Jiang HeJiang He is chairman of the board of Starunion International (China), EMBA of China Center for Economic Research, Peking University. He is member of expert mittee at Center for Science of Human Settlements, Peking University, Policy Research Center and Environmental Arts Committee of the Ministry of Hosing and UrbanRural Development. He is in charge of operation of Starunion International (China). Mr. He participated in research on urban settlement of Center for Science of Human Settlements, Peking University.As the leader with Starunion International (China), his business covers investment, development and management, planning and design and planning agency, so he has built up dozenyear experiences in Chinese real estate. In 2004, he was awarded title of “China Top Ten Planning Experts”。 “Leading People of Industry in China” jointly by China Planning Association, CHAC Talent Committee, Fortune Today and 21st Century People in 2007 and “China Outstanding Planning People of 30Year Reform and Openingup” by Chinese Association of Productivity Science in 2008. He has made greater contributions to international real estate theory and its practices in China as member of expert mittees of Peking University and the Ministry of Hosing and UrbanRural Development.As the expert in Chinese Urban strategy and enterprise strategy, Mr. Jiang has provided strategic research for Chinese local governments and departments, including Administrative Committee of Jinghai Lake of Pinggu District, Beijing, Beijing Zhongguancun Software Park, Beijing Tongzhou New City, Qingdao Construction Committee， Qingdao International Airport， the Stateowned Assets Supervision and Administration Commission of Jiaonan City, Qingdao Municipality, Light Rail Transit Commanding Department of Songjiang District, Shanghai and Tai’an Phase of Jinghu High Speed Railway. 13 /