【正文】 tion to apply advertisement languages. So I apply for some new translational strategies for the Chinese translators.IV．The strategiesA. The Character of Product Advertisement.The translator should understand character about translated advertisement and products. First, it is character, including products’ quality, producing area, act and capability. Second, it is grade, including technical standard, cultural sentiment, price and credit of products.B. The Cultural Tradition.For example, English don’t like elephant, but like panda。 Italian and Spanish both like rose, but abstain form chrysanthemum。 Japanese abstain form lotus and fox, but like cherry blossom, tortoise and duck。 Russia think that the yellow rosebush means “break off” or “unlucky”。 French and Belgian both think that walnut, peacock and chrysanthemum are “unlucky goods”。 some countries in the North Africa abstain form the designs with dogs。 the country which embraces Islamism abstain form using the designs with pigs and dogs as lacer. In addition, the advertisement words about colors can’t ignore: Belgian abstain form blue, they think blue is unlucky。 Turk forbid using flaring goods to arrange house。 Japanese abstain form green, but India like green. Kinds of taboos scarce. It is a kind of peculiar knowledge in the folkway. The translator should study more knowledge about the taboo, do their best to promotion the products.C. Innovation.Advertisement language itself is full of rich imagine and enormous creation. Its exclusive aim is to promotion. But because of the differences about society culture, language and nation psychology, it’s very difficult to translate the advertisement language of one country into the advertisement language of the other country. Because of the new tendency of international advertisement, we should pay attention to connect local culture, and keep the spirit of local culture. Because the culture is nothing but national culture, it is the world culture.D. The Standard Language.1. Normative Pronunciation and Font.Using the standard Chinese characters and mon Chinese has great signification to build the domestic market, extend the exchanging of modities, economic connection and expand the overseas business. If the translator had used uninformative words, it can affect the value of advertisement, thereby affect economic effectiveness.2. Using Idiom Circumspectly.It has enormous limitation to use idiom to translate advertisement. So we don’t abuse idiom in the advertisement translation.So the translator is in a position to apply advertisement languages. The translator should possess universal knowledge including language, the culture of society, folkway, aesthetics, psychics, economics and advertisement’s principle.With the integration of China’s economy into the world market, advertisement which is a fundamental marketing tool plays an important role in China’s economy, and it contributes much to China’s sales of products and services in the world market.ConclusionAdvertisement is not only an economic activity, but also a cultural munication. The translator should possess universal knowledge including language, the culture of society, folkway, aesthetics, psychics, economics and advertisement’s principle. The translation is restricted by the product39。s marketing strategies, the market conditions, laws and regulations, and cultural barriers. This article discusses advertisement translation from the three aspects. It makes a detailed parison about advertisement。 discusses the differences of advertisement culture and language。 discusses other factors influencing advertisement transition。 gives some methods of advertisement translation.As an aspect of advertisement language study, the principles and approaches are indeed workable. I make analysis of many examples. The ways and advice of advertisement translation in this article is hoped to be helpful. AcknowledgementsI would first express my sincere appreciation to my tutor—Mr. Peng Xinyue, who kindly spent his precious time in reading and revising each draft of the thesis. Without his constructive suggestions, patient guidance and kind encouragement, the pletion of the thesis would not have been possible.I would also show my gratitude to Xingyi, , Mr WangHuan, Mr. MaDong, who gave me suggestion and help in the course of this thesis writing. My thanks go to all the teachers who have taught me in my graduate study.At the same time, I would like to take the chance to thank my father and mother. When I feel tired in writing the thesis, they always encouraging me, they give me great confidence.Finally, let me thank all my friends, classmates, who have either lectured to me, or encouraged me, or supported me during my four years39。 study and enjoy my pleasure and share my difficulty in those past days. Bibliography[1] Bovey. . and Arenas . 1994. Contemporary Advertising. Boston: Richard D. Irwin. Inc.[2] Fan Yagang. Advertising Language and Messages. Beijing: . 2000.[3] Hu Shuzhong. Comparative Studies in English and Chinese Rhetoric. 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