【正文】 ly, politically, and locally. 這不僅僅涉及到詞語，還涉及到很多方面，包括語言、文化、政治和地方化方面。 more than: not only 不僅僅 John is more than a poet。 he is a writer, too. 約翰不僅僅是一位詩人，也是一位作家。4. () … they all have a localized brand, consistent marketing message in local language, organized localized sales and supporting team, provide customer services to local market using local manpower. …他們都有地方品牌，一直用當(dāng)?shù)卣Z言來宣傳營銷信息，有系統(tǒng)的地方銷售和支持團隊，并使用當(dāng)?shù)厝肆楫?dāng)?shù)厥袌鎏峁┛蛻舴?wù)。5. () G11N and I18N are achieved through successful L10N, and L10N made them real global giant players in return. 全球化和國際化是靠成功的地方化來實現(xiàn)的，地方化使這些企業(yè)成為全球真正的龍頭企業(yè)。in return: in exchange for, or as payment for sth （作為…的）交換或回報She gave us food and clothing and asked for nothing in return. 她給了我們食物和衣服，沒有要求任何回報。6. () Of course these panies’ great success also depends on foresight, courage, innovations, patience and long term mitment to the international markets from insightful leaders. 當(dāng)然這些公司巨大的成功也取決于那些具有遠見卓識的領(lǐng)導(dǎo)們的謀略、勇氣、創(chuàng)新、耐心以及他們長期致力于的國際市場調(diào)查。 depend on: to need the support, help, or existence of sb or sth else 依靠，依賴 The country depends heavily on its tourist trade. 這個國家主要依靠旅游業(yè)。7. () Global mind. Local reach. 全球思維。植根本土。8. () For SMEs who aim on China as possible increasing revenue source or potential market, there are both opportunities and challenges. 對那些致力于把中國作為其增長收入的渠道或潛在的市場的中小型企業(yè)來說，既有機遇也有挑戰(zhàn)。9. () From my point of view, localization is one of the keys for business expansion and eventual success. 我認(rèn)為，地方化是企業(yè)拓展業(yè)務(wù)，取得最后成功的關(guān)鍵因素之一。from my point of view: in my opinion 我認(rèn)為，根據(jù)我的觀點From my point of view, the world is improving. 依我看，世界正在進步。 10. () L10N would definitely facilitate multilingual munications and possibly expand international (multilingual) markets, but only professional, successful localization assures your success! 地方化必然會促進多語種交流，并可能開發(fā)更多的國際（多語種）市場，但是只有專業(yè)的，成功的地方化才能確保你的成功。Translation of Text B關(guān)注差距——中國本土化你聽說過L10N, G11N and I18N嗎？L10N是地方化的縮寫，第一個字母L和最后一個字母N之間有10個字母。同樣地，G11N指的是全球化——字母G和N之間有11個字母，I18N指的是國際化。一個金融機構(gòu)制定的公司手冊時采用不管在翻譯方面，還是設(shè)計安排方面（桌面出版）都會采用英文和簡體中文。過去，他們在第一頁使用日元圖像，敏感的地方者會建議客戶把日元圖像換成美國美元或歐元或硬幣，因為兩國的歷史原因，中國市場盡量不要用日元圖像。而且，用戶指南上的小插圖用什么顏色？為什么在中國不能送綠帽子給男人？內(nèi)地使用的簡體中文和臺灣香港使用的繁體中文有何差異？為什么你要基于不同地區(qū)的當(dāng)?shù)厝说囊庖妬砣嬖u估品牌或產(chǎn)品名稱？這不僅僅涉及到詞語，還涉及到很多方面，包括語言、文化、政治和地方化方面。當(dāng)你看到可口可樂，日立，本田，百事，西門子，大眾汽車和沃爾瑪時，它們有什么共同點？它們都是中國成功的合資企業(yè)或獨資企業(yè)。我認(rèn)為，成功的本土化就是答案，是成功的本土化使它們獲得了成功。對我來說，他們不再是外國企業(yè)，他們都有地方品牌，一直用當(dāng)?shù)卣Z言來宣傳營銷信息，有系統(tǒng)的地方銷售和支持團隊，并使用當(dāng)?shù)厝肆楫?dāng)?shù)厥袌鎏峁┛蛻舴?wù)。是什么使惠普，微軟和谷歌在全球這么成功？只需要數(shù)數(shù)它們的網(wǎng)頁使用多少種語言就知道——全球化和國際化是靠成功的本土化來實現(xiàn)的，地方化使這些企業(yè)成為全球真正的龍頭企業(yè)。是的，它們的成功就是基于這些出色的理念和優(yōu)質(zhì)的產(chǎn)品。當(dāng)然這些公司巨大的成功也取決于那些具有遠見卓識的領(lǐng)導(dǎo)們的謀略、勇氣、創(chuàng)新、耐心以及他們長期致力于的國際市場調(diào)查。全球思維。植根本土。通過本土化實現(xiàn)——我們從以上成功的案例可以看到。對那些致力于把中國作為其增長收入的渠道或潛在的市場的中小型企業(yè)來說，既有機遇也有挑戰(zhàn)。我認(rèn)為，地方化是企業(yè)拓展業(yè)務(wù)，取得最后成功的關(guān)鍵因素之一。地方化必然會促進多語種交流，并可能開發(fā)更多的國際（多語種）市場，但是只有專業(yè)的，成功的地方化才能確保你的成功。關(guān)注差距，在中國通過專業(yè)人員使你的產(chǎn)品或思路本土化。See images of put the cart before the horseSearch put the cart before the horse on the Web Comprehension and VocabularyAnswer KeyTask 11. F 2. T 3. T 4. T 5. T 6. F 7. T 8. FTask 21. c 2. h 3. e 4. b 5. g 6. d 7. a 8. fTask 31. chart 2. assess 3. involved 4. consistent 5. achieved 6. potential 7. eventual 8. facilitateSyndicate ActivitiesTask 4 1. Ss brainstorm examples of localization globalization.2. Ss work in groups to tell in which of the following panies you can see more localization and in which you see less localization but more globalization, and then report to the class.Teaching TipsAnswer Key 1. General Motors (GM): more globalization 2. KFC: more localization 3. WalMart: more localization 4. Adidas: more globalizationPart IV Reading Skills In this unit, the focus is on understanding result signals and conclusion signals. Result signals generally include: so, consequently, thus, therefore, as a result, hence, etc.Conclusion signals are generally as follows: in conclusion, to sum up, to summarize, to conclude, to end, to wind up, in short, in brief, in summary, in a word, on the whole, etc.T first explains result signal words and conclusion signal words, and guides Ss to get familiar with the monlyused result signals and conclusion signals. Then T asks SS to find the result signals and conclusion signals in the following two tasks. T may assign students more materials to practice this skill.Teaching TipsAnswer KeyTask 11. so 2. in short 3. ThereforeTask 21. but, So 2. However, In short11