ppt借鑒模板magazineadvertisinginarecession-資料下載頁
2025-02-21 13:24本頁面
【正文】 luentials use magazines and web the most Number of times medium ranked 1 among influentials across 60 categories “I want to reach positive municators” Magazines and web are key in getting to opinion formers [MPA] Communications Planning in 2022 “I have to improve opinions about my brand” Magazines have a superior record in boosting brand favourability Brand Favourability Difference in exposed versus nonexposed consumers [MPA] Communications Planning in 2022 “I want get my brand mentioned” Magazines and web are key in getting consumers talking 0 10 20 30 40 50 60 70I n t e r n e tR a d i oN e w s p a p e r sTVM a g a z i n e sG e n e r a l p o p u l a t i o n I n f l u e n t i a l sMagazines are strongest influence on personal remendations Percent saying magazines contributed to personal remendations [MPA] Communications Planning in 2022 Driving purchase intent is critical for our success in 2022 Magazines rank 1 in lifting purchase intent 0 2 4 6 8m a g a z i n e sTVO n l i n e0 50 100 150 200m a g a z i n e sTVO n l i n eMedia Impact on Purchase Intent Difference in exposed versus nonexposed consumers Cost per impact of Purchase Intent Indexed to TV $ $ $ [MPA] Communications Planning in 2022 Most things we ever buy, we buy regularly. Every week 22 million shoppers are inmarket for fmcg products and in a mindset to listen to advertisers in those categories. Small nudges replace big shouts Using NRS Readership Accumulation [to plan weekly print ratings] magazine advertisers can meet them there Needs fulfilled (out of the market) Purchasing mode (inmarket) Have Have not Week by week [] Communications Planning in 2022 Advertising in 2022 For more information and usable charts please contact 020 3148 3639
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