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200m ? 60 staff working full time for 3 weeks ? In first week 1200 phone calls and 1000 s/letters ? Over 10 days, 100 million hits to website ? 1395 items of media coverage in 23 weeks Examples of incidents Broken Rice ? Notified of Incident regarding Broken rice from Pakistan via Sweden contaminated with Aflatoxin ? By time millers became aware widely processed into other products and distributed widely.(20+ primary panies plus secondary distribution) Broken rice ? Manufacturers very cooperative ? Distribution and reconciliation data obtained without due delay, including processing quantities. ? Recalled 3 end products calculated to be above legal limit. ? Many other products remained on sale because calculated to be below limit. ? Proportionate response. Thank You for your attention David Yard Head of Incidents Branch Food Standards Agency