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chains ? multiplexes/mall chains ? Consumer durable panies Customer acquisition channel partners ? Portals ? Mobile VAS providers ? Credit card panies ? Other Consumer businesses Competitors User generated content YES YES YES YES YES YES Main stream media content YES YES Citizen Journalism YES YES YES YES YES YES Voting on Stories and Comments YES YES YES YES APIs for third party developers YES Localization YES YES Personalization YES YES Revenue Sharing YES YES VC funded YES YES YES YES YES Funding Alexa Rank 2,638 14,573 6,494 11,683 52,636 39,642 Competition Analysis Media Coverage and many more… 16 ? 202206 ABC media Pvt. Ltd. Thank you! Contact Info 17 ? 202206 ABC media Pvt. Ltd. Appendix 18 ? 202206 ABC media Pvt. Ltd. Per rental Economics Scenario 1 Now Scenario 2 PreVC Scenario 3 Steady State Revenues Revenue per Rental Customer Care Customer Care Costs per Rental Fulfillment Forward Logistic Cost per Rental Reverse Logistic Cost per Rental Cover Contribution Margins New Hit Movies Purchase cost End of life value Content Cost to be covered Number of Rentals for Break even Expected Rentals Avg turn around time (days) Demand life Rentals Content Cost/Rental Gross Margin Gross Margin % Other movies (with consistent Demand) Purchase cost Content Cost to be covered Number of Rentals for Break even 19 ? 202206 ABC media Pvt. Ltd. Top 15 cities 19301539629338262259213158153138115113827965470 500 1000 1500 2022 2500D e l h iM u m b a i K o l K u t t aP u n e C h e n n a i B a n g a l o r eA h m e d a b a dH y d e r a b a dN a g p u rL u d h i a n aC h a n d i g a r hS u r a tK a n p u rJ a i p u rL u c k n o wI n d o r eS e e k e r s + h o u s e h o l d s ( 39。 0 0 0