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onents of the poultry industry ? Product marketing, promotion and advertising 1. Marketing is a major ponent in both the poultry meat and egg industries. Most large panies have marketing departments and, in addition, may rely on outside panies and consultants to assist them with their marketing needs. 2. Product promotion and advertising is done privately by panies with branded products and industrywide (regional or national) with generic advertising and promotion of poultry and egg products. Components of the poultry industry ? Packaging 1. Most types of poultry and egg products require some type of outer packaging for shipment to retailers, further processing sites, or storage. 2. Packaging es in a variety of forms and appearances. ?Poultry meat is monly packed in trays with a clear over wrap plus appropriate labeling. ?Eggs are packed in either pulp or foam cartons. 3. Outer containers for both poultry and eggs are monly designed to protect the inner containers, facilitate storage and handling, and are constructed of material suitable for transportation. Components of the poultry industry ? Housing and equipment manufacturers 1. Today39。s modern, technologydriven poultry industry is highly dependent upon housing and equipment designers and manufacturers and a wide variety of suppliers of specialized equipment. 2. Different needs for weather protection, systems of waste handling and labor availability monly dictate the type of housing utilized within a local industry. 3. Equipment tends to be more similar within a country but may vary between countries because of national regulations which require specific management systems. Components of the poultry industry ? Vaccine, drug, chemical and feed additive manufacturers 1. This group manufactures a wide assortment of products used to meet the health and nutritional needs of poultry flocks. 2. Poultry health products include vaccines and pharmaceuticals for the prevention and treatment of the dozens of bacterial, viral, fungal, and parasitic problems faced by the poultry industry. 3. Feed additives include synthetic vitamins, amino acids, fermentation products, and other products necessary for poultry flocks. Components of the poultry industry Summary: ?The system to develop new strains or crosslines and to breed these strains. ?The feed industry to support the poultry industry ?The system to prevent poultry diseases ?The system to provide the equipments for poultry industry ?Poultry production and management system ?The process and marketing system for poultry products. New words Poultry:家禽 Vertical integration:縱向整合 Economics of scale:規(guī)模經(jīng)濟(jì) Broiler:肉雞 。layer:蛋雞 Globalization:全球化 Elite:優(yōu)良種禽 Waterfowls:水禽 Breed/breeding/breeder:育種、繁育、育種者、飼養(yǎng)者 Geic improvement:遺傳改良