tnsworldpanelintroductionmay20xx-資料下載頁
【導(dǎo)讀】P.3©Worldpanel?,TNS2020. P.4©Worldpanel?,TNS2020. P.5©Worldpanel?,TNS2020. Howdowedothis?P.6©Worldpanel?,TNS2020. Whatbought?Where?When?Howmuch?Bywho?P.7©Worldpanel?,TNS2020. Attitudes,opinions,intents..Whoiscausingchange?Whoaremycorebuyers?Whoismytargetgroup?Whataremysales?P.8©Worldpanel?,TNS2020. Volume. Value. Price. Channel. Segment. Share. BuyerBase. Frequency&BasketSize. Sourceofbusiness. Switching,Repurchase...NamedKeyAccount. Distribution. SalesRate. Outofstock. P.9©Worldpanel?,TNS2020. Hospital,military,catering,tourists…PX,Dept.Store,Hyper,Super,CVS,Pharmacy,Trad.P.10©Worldpanel?,TNS2020. Shampoo. Conditioner. Femcare. OralCare. PCC. Detergent. Diaper. WetTissue. Skincare. Makeup. Styling/Colorant. PetFood. P.11©Worldpanel?,TNS2020. Region. HabitatSize. FamilyStage. HHIne. HHwithChild. Wo
【正文】 h o l d I n c o meR e g i o nG r e a te r T a i p e i 2 4 . 9N o r th 2 0 . 8C e n tr a l 2 2 . 9S o u th 2 8 . 7East 2 . 7H a b i ta t S i z eG r e a t A r e a 3 2 . 4 2 0 0 0 , 0 0 0 2 0 . 65 0 , 0 0 0 ~2 0 0 , 0 0 0 2 6 . 95 0 , 0 0 0 2 0 . 1W i th K i d s 1 4W i th K i d s 1 4 4 5 . 1W i th o u t K i d s 1 4 5 4 . 9H o u s e h o l d I n c o m e4 0 , 0 0 0 2 1 . 24 0 , 0 0 0 ~8 0 , 0 0 0 4 6 . 38 0 , 0 0 0 3 2 . 5Source: Government Data, and TNS Census Photography by Taipei Walker 169。 2020 WorldpanelTM Slide 12 P. 14 169。 Worldpanel?, TNS 2020 TNS Worldpanel Household Main Characteristics ? Household Panel (Measuring Home Consumption) ? Sample size 2500 (Taiwanese households universe representative) ? Criteria: Region, Habitat Size, Household Ine and Family Lifestage) ? Data collection: Weekly via Diary ? Around 100 FMCG categories ? More than 8 years of full service after pilot amp。 set up 169。 2020 WorldpanelTM Slide 14 For Pamp。G Hair Care amp。 Feminine Care Categories P. 17 169。 Worldpanel?, TNS 2020 Thank you CONTACT Danny:
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