pumachinaprreviewreport報告方案(nx副本)-資料下載頁
2025-01-04 07:38本頁面
【正文】 ’s Health, , 1P Clipping Samples (Lifestyle) 471 clippings with RMB 13,803,692 PR Value have been generated 1626, , 1P URBAN, , 1P COCO, , 1P YOHO Girl, , 3P SHAKE, , 1P So cool, , 1P Kicks, , 1P EASY, , 2P 1626, , 1P YOHOGIRL, , 4P Clipping Samples (Select) 725 clippings with RMB 11,932,980 PR Value have been generated Marie Claire, , 4P MILK, , 1P 1626, , 1+1/4P URBAN, , 1P SHAKE, , 2P SIZE, , 2P MILK, , 1P KICKS, , 1P Self, , 1P Clipping Samples (Cream) 145 clippings with RMB 4,096,988 PR Value have been generated SIZE, , 1P MILK, , 1P SHAKE, , 1P So Cool, , 2P 1626, , 2P FINDING amp。 IMPLICATION Key Suggestions (Teamsports) ? Challenge encountered: – Lack of local experiential event or interview opportunity for sports media to generate more prominent news for the brand ? Suggestions: – To create more media/KOL experiential event opportunity together with authentic sports media/BBS to maximize media exposure quantity and quality Key Suggestions (Running) ? Challenge encountered: – There are not many vertical print media for Running category in China – Lifestyle and fashion media rarely pick running products for shooting ? Suggestions: – Approach more vertical online media, sneaker and healthy lifestyle related media for product exposure – Identify more grassroots runners by collaborating with authentic running crews – Keep creating interesting media/KOL/consumer event to enrich PR stories Key Suggestions (Training) ? Challenge encountered: – There are not many product choices for media in the category. – Very few related vertical media ? Suggestions: – Cooperate with media, gym and other anizations to create continuous training activities ? could be one big event a year, scale like 24hour trainathon this year。 ? either seeding trainers or several continuous small scale fitness events along with our new product launch Key Suggestions (Lifestyle) ? Challenge encountered: – More diversified product images are required by media ? Suggestions: – Photo shooting more product beauty shot to appeal to media – Need more size of female 39, male 4344 shoes for media shooting – Provide around 4 pairs/season of Suede and R698 to some key media like 1626, yoho, milk, 我的街拍時刻 etc. And put these shoes in these media for all season. Let them give back when season’s over. – Need more normal sizes for product seeding to KOL/celebrity etc. Key Suggestions (Select) ? Challenge encountered: – Very a few shoes to us for seeding – Shoes for media shooting is not enough ? Suggestions: – provide more color of White shoes which is easier for media to mix and match with outfits. – Better to provide 2 more pairs of each key SKU. THANK YOU
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