【導(dǎo)讀】©20xxPrenticeHall. Objectives. ©20xxPrenticeHall. ©20xxPrenticeHall. Culture. CulturalFactors. Subculture. SocialClass. Buyer. ©20xxPrenticeHall. SocialFactors. Reference. Groups. Roles&. StatusesFamily. ©20xxPrenticeHall. Behavior. PersonalInfluences. AgeandFamilyLife. Occupation&. Personality&. Self-Concept. ©20xxPrenticeHall. PerceptionLearning. Beliefs&. Attitudes. Motivation. ©20xxPrenticeHall. FourTypesofBuying. Behavior. Complex. Buying. Behavior. Dissonance-. ReducingBuying. Behavior. Variety-. Seeking. Behavior. Habitual. Buying. Behavior. Significant. differences. between. brands. Few. differences. between. brands. High. Involvement. Low. Involvement. ©20xxPrenticeHall. Total. Set. DecisionMakingSets. Aware-. ness. Set. Consid-. eration. Set. Choice. SetDecision