第林業(yè)企業(yè)市場營銷-資料下載頁
2025-08-20 16:36本頁面
【導(dǎo)讀】(林產(chǎn)品商品交換的場所和?？梢粤阈乾F(xiàn)貨交易,也可批量期貨交易.現(xiàn)地收購,田間地頭進行.貨幣升值,林產(chǎn)品價格下降;反之,價格上升.
【正文】 products mean higher cost, higher price, higher profits, but higher risk!! The brand tactics (品牌策略 ) a. brand or no brand? b. which brand? The producer’s , the intermediate trader’s(中間商 ) or the sales agent’s (銷售商 ) c. unified brand or individual brand (統(tǒng)一或個別 )? d. brand extension (品牌延伸 ) The products packing tactics (包裝策略 ) a. products series packing (產(chǎn)品系列包裝 ) b. packing in grade (等級包裝 ) c. bined packing (組合包裝 ) d. Packing with gift (giveaway) (附贈品包裝 ) e. Packing can be used for other purpose (包裝可做別的用途 ) f. Changing packing (改變包裝 ) together with the quality!!! 2. The pricing tactics (定價策略 ) The pricing tactics for new products a. high price tactics b. low price tactics c. in between Psychological pricing tactics (心理定價策略 ) . 元 。 10萬元 (汽車 ) Discounting (打折 ) When you make a price for your products, do not fet the cost of the products! That is the fundamental of the price. The methods for setting price (定價方法 ) a. Cost plus profit and tax (利稅 ) unit price = unit cost (1+rate of profit and tax) b. Cost and revenue balance method (收支平衡法 ) this method can tell us on what price and how big the sale volume (銷售量 ) can make the cost and revenue be balanced. Q = F P V = 10000 3010 = 500(件 )。 10000 5010 = 250(件 ) F固定成本 。 P單位商品價格 。 V單位商品變動成本 . 3. Sales promotion tactics (促銷策略） Personal sales promotion (人員促銷） Good effect but high cost Advertisement (廣告） All the activities to transfer the information to public through transmitting media Electronic business (電子商務(wù)） buying and selling through inter Advantage: a. reduce the cost b. expand the sale volume (擴大銷售）
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