consumermarketsandconsumerbuyerbehavior-資料下載頁
2025-08-11 10:21本頁面
【導(dǎo)讀】ChapterFive. BuyerBehavior. BuyerBehavior. Behavior. Products. TopicOutline. ConsumerBehavior. ConsumerBehavior. ConsumerBehavior. experiences. andsituations. Hispanic. AfricanAmerican. Asian. Matureconsumers. andbehaviors. ine,education,wealth,andother. variables. ConsumerBehavior. ConsumerBehavior. Familyisthemost. importantconsumer-. buyinganizationin. society. arethegroups,family,clubs,andanizations. socialstatus. SocialFactors. ConsumerBehavior. RBCRoyalBandstages. –Gettingstarted:18–35. –Builders:35–50. –Accumulators:50–60. –Preservers:over60. PersonalFactors. ConsumerBehavior. boughtbyconsumers. PersonalFactors. Personal. ineSavings. Interest. rates. ConsumerBehavior. Lifestyleisaperson’s. patternoflivingas. psychograph
【正文】 ersonal sources—family and friends ? Commercial sources—advertising, Inter ? Public sources—mass media, consumer anizations ? Experiential sources—handling, examining, using the product Information Search Sources of Information Chapter 5 slide 23 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Buyer Decision Process ? How the consumer processes information to arrive at brand choices Evaluation of Alternatives Chapter 5 slide 24 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Buyer Decision Process ? The act by the consumer to buy the most preferred brand ? The purchase decision can be affected by: – Attitudes of others – Unexpected situational factors Purchase Decision Chapter 5 slide 25 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Buyer Decision Process ? The satisfaction or dissatisfaction that the consumer feels about the purchase ? Relationship between: – Consumer’s expectations – Product’s perceived performance ? The larger the gap between expectation and performance, the greater the consumer’s dissatisfaction ? Cognitive dissonance is the disfort caused by a postpurchase conflict PostPurchase Decision Chapter 5 slide 26 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Buyer Decision Process Customer satisfaction is a key to building profitable relationships with consumers—to keeping and growing consumers and reaping their customer lifetime value PostPurchase Decision
環(huán)評公示相關(guān)推薦
鄂ICP備17016276號-1