communicatingcustomervalue∶integratedmarketingcommunicationsstrategy-資料下載頁
2025-08-10 18:40本頁面
【導(dǎo)讀】ThePromotionMix. Broadcast. Print. Inter. Outdoor. Discounts. Coupons. Displays. Demonstrations. Pressreleases. Sponsorships. Specialevents. Webpages. Salespresentations. Tradeshows. Incentiveprograms. telephone,direct-responsetelevision,e-mail,Catalog. Telemarketing. Kiosks
【正文】 eve the objectives ? Estimating costs Setting the Total Promotion Budget Setting the Total Promotion Budget and Mix Chapter 14 slide 23 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Setting the Total Promotion Budget and Mix ? Advertising reaches masses of geographically dispersed buyers at a low cost per exposure, and it enables the seller to repeat a message many times Shaping the Overall Promotion Mix The Nature of Each Promotion Tool Chapter 14 slide 24 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Personal selling is the most effective method at certain stages of the buying process, particularly in building buyers’ preferences, convictions, actions, and developing customer relationships Shaping the Overall Promotion Mix The Nature of Each Promotion Tool Setting the Total Promotion Budget and Mix Chapter 14 slide 25 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Sales promotion includes coupons, contests, centsoff deals, and premiums that attract consumer attention and offer strong incentives to purchase, and can be used to dramatize product offers and to boost sagging sales Shaping the Overall Promotion Mix The Nature of Each Promotion Tool Setting the Total Promotion Budget and Mix Chapter 14 slide 26 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Public relations is a very believable form of promotion that includes news stories, features, sponsorships, and events Direct marketing is a nonpublic, immediate, customized, and interactive promotional tool that includes direct mail, catalogs, telemarketing, and online marketing Shaping the Overall Promotion Mix The Nature of Each Promotion Tool Setting the Total Promotion Budget and Mix
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