【正文】 plc at different stages of your working life is being an increasingly vital skill. at least that is what image expert mary spillane believes. employment as we know it is decreasing. jobs dont exist, work exists. in the next decade most of us will be suppliers, not staff. we will have clients not bosses. if you are under 30, you probably know that there is only one firm to join for life: me plc. it promotes you and your potential to others.were working in multinational, multicultural, multicorporate teams and its important to understand the implications of this. we need to create a personal brand that is unique, but plements the brand of the corporation we are working for. you have to find a way to do it so that you are not just a typical employee, advises spillane. you have to decide what central values you want to project, and also what may need to alter from situation to situation.many people only remember mary spillane for the years she spent running a cosmetics pany, but she actually has masters degrees in information science and politics. she used to hide that hardhitting side, but is now eager to show it and forget about cosmetics. now that im working in the boardrooms of major plcs and global panies, im playing up my degrees and management background so that the image side is seen only as an addition to the value side, says spillane.some contracts take longer than others. the city law firms im currently working for are really difficult because they dont have any idea of what their brand should be, and are still very traditional even when talking about being modern. im showing them how to do everything from changing their reception areas which tend to be very offputting with their highfronted reception desks to how to make small talk that is less formal and rigid. panies rebrand themselves all the time, spending millions on new office interiors and so on. but without an underlying change of attitudes, it can prove an empty exercise.she argues that for inspaniduals too, there must be more than a surface change, as rebranding goes deeper than a mere change of wardrobe. beyond advice on appearance, she tells clients, remind yourself of what you are selling: the personal values that prise your brand. learn to present yourself in a way that will project what you want to deliver. lifelong learning is essential, together with the sort of discovery and adventure that promote personal growth. always have an uptotheminute cv ready to print out, refreshing it every few months with your most recent achievements, just to remind others of your brand value.she believes it is essential that you understand both your public self and your private self, as well as your blind spots and your potential, in order to create an effective brand. the public self is the image you project to the world, the private self is what you know about yourself but others dont, arid blind spots are those things that others see about you but you cant see for yourself. by deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots, you will increase not only your potential to influence others, but also your selfesteem and selfconfidence.13 in the first paragraph, mary spillane says people should learn how to market themselves becausea it encourages panies to give them a job for life.b in the future it will be a pany requirement.c in many careers it is being difficult to succeed.d it will help them adapt to developments in the job market.14 spillane says that, when creating a personal brand, it is important toa change things depending on the circumstances.b decide what image people would like you to present.c make sure that colleagues feel at ease with your image.d follow the example of someone in the pany you work for.15 what do we learn about spillane in the third paragraph?a she is embarrassed about her career with a cosmetics pany.b she doesnt like talking about her academic background.c she has qualifications many people are unaware of.d she worries about how other people see her.16 which problem does spillane refer to when talking about the panies she is presently working with?a they find it difficult to accept her ideas.b they are unaware of how to rebrand themselves.c they dont want to spend large amounts of money.d they are unwilling to modernise their work environment.17 when advising people on rebranding themselves, spillane tells them toa attend courses to gain specialist skills.b update regularly their written proof of what they can do.c try out different ways of presenting themselves to others.d remember that what they look like is the most important point.18 spillane says that, in order to rebrand yourself successfully, it is important toa ask for other peoples opinions about your image.b feel confident about what you are trying to achieve.c learn how to make use of all aspects of your character.d model yourself on people with a certain amount of influence.《how to market yourself》，怎樣開發(fā)你自己。這篇文章主要是一個專家(mary spillane)對個人在職業(yè)生涯中的一些建議，包括怎么定位、怎樣正確認識自己等等。很實用很中肯的一篇文章?？磥磉@國外的專家并不也是夸夸其談之輩啊。13題，問第一段mary spillane認為人們應該學會開發(fā)他們自己的原因是什么。第一段里這個專家認為就業(yè)機會在減少，job不存在了，存在的是work，在未來十年所有人都將成為才華和能力的提供者(supplier)，而不是員工(staff)，老板將變成自己的客戶。從專家的這段話可以看出她認為人們應該學會開發(fā)自己的原因是適應就業(yè)市場的發(fā)展，也就是d答案所說的。a在原文沒有提到，b的理解有誤，原文說there is only one firm to join for life: me plc。生活中只有一個值得加入的公司：自我公司。這句的意思還是說人們要學會開發(fā)自己，而不是將來有公司需要。c在原文中也沒有提到。14題，問在創(chuàng)造個人品牌的時候，很重要的是什么。答案是第二段的最后一句：you have to decide what central values you want to project, and also what may need to alter from situation to ，同時還有哪些是需要隨著環(huán)境的改變而改變的。a的表述正確，根據(jù)環(huán)境來改變事情。b不對，不是說決定人們想要你呈現(xiàn)的形象，而是自己決定自己想要建立的中心價值。c、d在原文都沒有提到。15題，問第三段可以了解到spillane的什么事。第三段介紹說這個女人曾經經營過一家化妝品公司，但其實她還擁有信息科學和政治的碩士學位。當在化妝品公司的時候她試圖把學歷的一面深藏不露，但是現(xiàn)在換了一家公司，她迫不及待的想將這一面給展現(xiàn)出來。從這些可以看出這個女人的思路：需要哪一面就表現(xiàn)哪一面。15題的答案是c：她擁有的素質很多人都不知道。a不對，沒有提到尷尬，b不對，在適當?shù)臅r候才會去談論自己的學歷背景，d在原文也沒有提到。16題，問spillane指出了現(xiàn)在工作公司的什么問題。答案是第四段的這么一句：they dont have any idea of what their brand should be, and are still very t