marketingstrategyadjustmentandmarketinginnovationintheexperienceeconomyera-外文文獻(xiàn)-資料下載頁
2025-05-11 12:59本頁面
【導(dǎo)讀】payforexperience.marketing.
【正文】 solutions into implementation, yield experience to consumers. Meanwhile, in the process of implementing, corresponding control measures should be adopted to reduce the unexpected errors. Attach importance on the sectional inspection of experience effect Since the feelings of consumers’ experiences vary from one to another, and consumers, in the designed enterprise activities, may not feel exactly the same as the way they initially envisioned. It’s hard for enterprise to fully predict or fully control consumers’ thought. Therefore, the enterprise must inspect the effect of experience after a period of time. The socalled inspection is to survey consumers’ experience. On one hand, to examine whether there is negative experience is pletely against the enterprise’s design in consuming process。 on the other hand, to investigate the self innovation of consumers in consuming process, that is, the new experience pattern and experience content which haven’t e to enterprise’s mind in the past and can also be beneficial to enterprise’s development. To be aimed at negative experience, enterprise needs to adjust the design of experience activities, or through consumer feedback activities, guide consumers’ thought, educate consumers think and act in the positive direction. In light of consumers’ self innovation in experience process, this is an opportunity, enterprise should evaluate. It can be the advanced reflection of the change of consumers’ values and ideologies. To make experience stay fresh in a long term, it’s a must to understand consumers’ psychological change, grasp their thought and guide them. 4 Conclusion The change of economy development time inevitably requires the strategy of enterprise development to be adjusted, which causes the innovation of enterprise market strategy. In the experience economy era, enterprise39。s marketing strategy innovation must be done even with effort。 establish the marketing idea of meet demands and increase customer experience。 make interactive concept bees the core concepts and guiding methods of marketing planning。 strengthen the brand image of the experience in promotion strategy。 make “honesty” the basis for the practice of marketing innovation。 pay close attention to consumer experience。 let the internal marketing be the basis of external experience。 guided by experience, designg451produce products and services。 emphasize the planning of “theme” in the process of experience。 emphasize also the sectional inspection of experience effect. References [1]. Joseph Pine, James H. Gilmore. The experience economy. Beijing: Engineering Industry Publishing House, 2020 [2]. Sun Zaiguo. Thoughts concerning marketing strategy innovation in experience economy era. Business Times, Aug 2020. [3]. Peng Lan, Peng Yin. Enterprise marketing strategy in the experience economy era, . Financial BBS, market weekly. Jun, 2020. [4]. Zhang ChengYao. The six characteristics of experience economy. Liao Wang. April, 2020
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